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Hi there! I’m Evan W. Young, a data-driven marketing professional with 10+ years of experience driving growth, engagement, and brand impact across media, consumer goods, and hospitality sectors. I turn analytics into strategy and ROI, building cross-channel programs that scale audiences and boost pipeline value. I thrive in collaborative environments, guiding executive teams, managing stakeholders, and mentoring junior staff. From landing-page optimization to go-to-market planning, I’m passionate about shaping brands, delivering measurable results, and helping teams move fast with confidence.…Hi there! I’m Evan W. Young, a data-driven marketing professional with 10+ years of experience driving growth, engagement, and brand impact across media, consumer goods, and hospitality sectors. I turn analytics into strategy and ROI, building cross-channel programs that scale audiences and boost pipeline value. I thrive in collaborative environments, guiding executive teams, managing stakeholders, and mentoring junior staff. From landing-page optimization to go-to-market planning, I’m passionate about shaping brands, delivering measurable results, and helping teams move fast with confidence.

Evan W. Young

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi there! I’m Evan W. Young, a data-driven marketing professional with 10+ years of experience driving growth, engagement, and brand impact across media, consumer goods, and hospitality sectors. I turn analytics into strategy and ROI, building cross-channel programs that scale audiences and boost pipeline value. I thrive in collaborative environments, guiding executive teams, managing stakeholders, and mentoring junior staff. From landing-page optimization to go-to-market planning, I’m passionate about shaping brands, delivering measurable results, and helping teams move fast with confidence.…Hi there! I’m Evan W. Young, a data-driven marketing professional with 10+ years of experience driving growth, engagement, and brand impact across media, consumer goods, and hospitality sectors. I turn analytics into strategy and ROI, building cross-channel programs that scale audiences and boost pipeline value. I thrive in collaborative environments, guiding executive teams, managing stakeholders, and mentoring junior staff. From landing-page optimization to go-to-market planning, I’m passionate about shaping brands, delivering measurable results, and helping teams move fast with confidence.

Available to hire

Hi there! I’m Evan W. Young, a data-driven marketing professional with 10+ years of experience driving growth, engagement, and brand impact across media, consumer goods, and hospitality sectors. I turn analytics into strategy and ROI, building cross-channel programs that scale audiences and boost pipeline value.

I thrive in collaborative environments, guiding executive teams, managing stakeholders, and mentoring junior staff. From landing-page optimization to go-to-market planning, I’m passionate about shaping brands, delivering measurable results, and helping teams move fast with confidence.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Marketing Strategist at Hummingbird Communications

March 1, 2019 - Present

Built and managed automated performance dashboards consolidating spend and ROI data from Google Ads, Meta, and HubSpot; reduced reporting time by 70% and improved decision-making speed for the executive team. Developed attribution and forecasting models to evaluate channel efficiency, leading to 22% lower CAC and a 40% increase in qualified leads. Partnered with creative and engineering teams to design data pipelines for campaign performance tracking, ensuring 99% data accuracy across reporting systems. Conducted deep-dive analyses on user behavior and conversion paths, revealing key drop-off points that informed landing page redesigns and lifted conversions by 18%.

Interim Marketing Manager at Grainful

December 1, 2018 - March 1, 2019

Drove social media growth, increasing engagement +35% and followers across channels by +40% within 3 months. Partnered with branding and sales teams to launch two new SKUs, supporting go-to-market strategy and shopper campaigns. Executed retail marketing initiatives that contributed to a 10% increase in sales and expansion to additional stores. Developed reporting dashboards to track campaign performance and optimize spend across channels.

Digital Media Specialist at Roost

June 1, 2017 - December 1, 2018

Oversaw full digital presence for a high-end hospitality brand, growing social followers +1,600% and engagement by +200%. Created and managed all marketing content (social, web, print), resulting in media features in local publications and improved brand awareness. Launched and maintained website and content strategy, increasing site traffic by +45%. Produced physical marketing materials and campaign assets, establishing the brand as the “go-to” destination for the target demographic.