am currently the sole Digital Content Creator at HENI, where I lead content creation from pitching and concept development through filming, editing, and performance analysis. I independently launched HENI’s TikTok channel and scaled Instagram to over 160k followers, with individual videos reaching over 4 million views. My approach is rooted in strong hooks and sharp storytelling designed to convert attention into measurable growth. I manage projects across multiple platforms from concept through to delivery, maintaining high visual and narrative standards. This includes producing interviews and podcasts, handling all stages of filming, recording, and editing, and shaping long-form content into compelling short-form edits tailored to different platforms and audience behaviours. I also work directly with globally recognised cultural figures including Damien Hirst and Hans Ulrich Obrist, producing refined, on-brand content for audiences of up to one million followers. This includes leading interviews, shaping narrative direction, and building clear storylines that guide each piece of content from conversation through to final edit. I manage creative projects from pitch through to delivery, handling everything from filming and interviewing to editing and adapting final outputs into multiple formats across platforms. My approach is both creative and analytical. I use platform insights and performance data to refine edits, improve retention, and inform future production decisions, with a strong focus on what performs on video-first platforms like YouTube. I also have a working understanding of thumbnail strategy, hook structure, and the visual language that drives click-through and sustained viewership. Technically, I am highly proficient with professional cameras and editing software including Adobe Premiere, and I am confident working from concept through to execution at pace. I thrive in collaborative environments, working cross-functionally to deliver content aligned with wider campaign goals while staying agile enough to respond to cultural moments in real time.…am currently the sole Digital Content Creator at HENI, where I lead content creation from pitching and concept development through filming, editing, and performance analysis. I independently launched HENI’s TikTok channel and scaled Instagram to over 160k followers, with individual videos reaching over 4 million views. My approach is rooted in strong hooks and sharp storytelling designed to convert attention into measurable growth. I manage projects across multiple platforms from concept through to delivery, maintaining high visual and narrative standards. This includes producing interviews and podcasts, handling all stages of filming, recording, and editing, and shaping long-form content into compelling short-form edits tailored to different platforms and audience behaviours. I also work directly with globally recognised cultural figures including Damien Hirst and Hans Ulrich Obrist, producing refined, on-brand content for audiences of up to one million followers. This includes leading interviews, shaping narrative direction, and building clear storylines that guide each piece of content from conversation through to final edit. I manage creative projects from pitch through to delivery, handling everything from filming and interviewing to editing and adapting final outputs into multiple formats across platforms. My approach is both creative and analytical. I use platform insights and performance data to refine edits, improve retention, and inform future production decisions, with a strong focus on what performs on video-first platforms like YouTube. I also have a working understanding of thumbnail strategy, hook structure, and the visual language that drives click-through and sustained viewership. Technically, I am highly proficient with professional cameras and editing software including Adobe Premiere, and I am confident working from concept through to execution at pace. I thrive in collaborative environments, working cross-functionally to deliver content aligned with wider campaign goals while staying agile enough to respond to cultural moments in real time.WWWW…