Hi, I'm Evelyn Su, a dynamic marketing professional with over five years of experience executing impactful digital and social media campaigns. I've had the pleasure of working in various sectors, developing strategies that boost brand visibility and engagement, while leading award-winning campaigns across different markets. I am passionate about creating compelling content and leveraging market research to optimize marketing efforts. Currently, I'm focusing on Marketing Communications to drive innovative campaigns and build strong relationships with influencers and media partners. I'm always eager to contribute my skills and grow in a collaborative environment.…

Evelyn Su

Hi, I'm Evelyn Su, a dynamic marketing professional with over five years of experience executing impactful digital and social media campaigns. I've had the pleasure of working in various sectors, developing strategies that boost brand visibility and engagement, while leading award-winning campaigns across different markets. I am passionate about creating compelling content and leveraging market research to optimize marketing efforts. Currently, I'm focusing on Marketing Communications to drive innovative campaigns and build strong relationships with influencers and media partners. I'm always eager to contribute my skills and grow in a collaborative environment.…

Available to hire

Hi, I’m Evelyn Su, a dynamic marketing professional with over five years of experience executing impactful digital and social media campaigns. I’ve had the pleasure of working in various sectors, developing strategies that boost brand visibility and engagement, while leading award-winning campaigns across different markets.

I am passionate about creating compelling content and leveraging market research to optimize marketing efforts. Currently, I’m focusing on Marketing Communications to drive innovative campaigns and build strong relationships with influencers and media partners. I’m always eager to contribute my skills and grow in a collaborative environment.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Communications Executive at Carswell Gould Integrated Marketing Agency
October 1, 2023 - Present
Oversee end-to-end campaign development, including Programmatic, Geotargeted campaigns, LinkedIn Ads, Google Ads, social media, and corporate event coordination, ensuring alignment with campaign goals. Develop and execute social media strategies, creating engaging content tailored to campaign objectives. Conduct market research and competitive analysis to optimize marketing efforts. Build relationships with influencers and press to maximize PR opportunities. Contribute to new business pitches, award submissions, and agency growth initiatives, including leading the internal GROWTH programme. Designed and implemented targeted email marketing campaigns, enhancing engagement and lead conversion.
Marketing Executive (Internship) at Albotherm Technology
October 31, 2023 - July 29, 2025
Supported the marketing director in campaign execution, website rebranding, content creation, and market research. Assisted in executing digital and social media campaigns to enhance brand visibility and achieve campaign goals. Created and managed content for social media and promotional materials, ensuring brand alignment. Conducted market research and competitor analysis to support marketing strategy.
Influencer Marketing Manager (Remote) at Nexlabs Marketing & PR Agency
December 31, 2023 - July 29, 2025
Developed and executed influencer marketing strategies aligned with brand values and campaign goals. Managed influencer partnerships including outreach, negotiation, contracting, and campaign execution. Led Tiger Beer’s "Year of The Tigers II" campaign, which won the "Best Campaign Award" at Campaign Asia 2023.
Account Lead & Co-Founder at NOEL Influencer Marketing Agency
December 31, 2023 - July 29, 2025
Developed and executed customized influencer marketing strategies across multiple industries including FMCG, retail, pharmaceuticals, beauty, beverages, telecom, and banking. Managed end-to-end influencer campaigns from sourcing to performance analysis. Planned events, social media strategies, and video production. Maintained strong client relationships and identified growth opportunities.
Marketing & Corporate Communications Manager at Wave Money & Wave-Pay Financial Corporation Group
December 31, 2020 - July 29, 2025
Executed editorial calendars and created consistent content across internal and external communication platforms. Planned and bought press, media, and display media across channels including online and offline media. Designed and implemented marketing, digital, social media strategies including corporate messaging and CSR initiatives.
Senior Client Service Executive at MANGO Marketing & Advertising Group
December 31, 2020 - July 29, 2025
Oversaw marketing and advertising activities, social media management, and multi-channel campaign execution for diverse industries such as FMCG, automobiles, insurance, and telecom. Managed project budgets and financial performance to maximize ROI. Conducted market research, competitive analysis, and managed award submissions. Planned and executed display media buys and coordinated event participation. Contributed to new business pitches and agency growth initiatives.
Influencers Marketing Manager at CANAL+ International
December 31, 2019 - July 29, 2025
Developed and implemented influencer marketing strategies to drive brand awareness and engagement. Managed influencer campaigns end-to-end including sourcing, contract negotiation, and content creation. Coordinated video and photo shoots, ensuring high-quality deliverables aligned with brand guidelines.
Media Executive at BBC Radio
December 31, 2018 - July 29, 2025
Built and maintained relationships with media partners, stakeholders, and communities. Managed advertising campaigns across traditional, digital, and social media platforms. Conducted market research and competitive analysis to refine media strategies. Secured media placements and sponsorships and provided performance reports to senior management.
Assistant Program Marketing Manager at MRTV4 TV Station & Entertainment Group
December 31, 2017 - July 29, 2025
Executed integrated marketing campaigns, organized promotional events, roadshows, and CSR initiatives to increase community engagement. Managed marketing budgets and contributed to crafting marketing materials and promoting TV channels and programs.
Marketing Executive (Internship) at Albotherm Technology
October 31, 2023 - July 29, 2025
Supported the marketing director in campaign execution, website rebranding, content creation, and market research. Assisted in executing digital and social media campaigns to enhance brand visibility and achieve campaign goals. Created and managed content for social media, websites, and promotional materials, ensuring brand alignment. Conducted market research and competitor analysis to support marketing strategy and campaign planning.
Marketing Communications Executive at Carswell Gould Integrated Marketing Agency
October 1, 2023 - Present
Oversee end-to-end campaign development including programmatic, geotargeted campaigns, LinkedIn Ads, Google Ads, social media, and corporate event coordination ensuring alignment with campaign goals. Develop and execute social media strategies, writing and creating engaging content such as blogs, articles, press releases, statements, editorials, email marketing, newsletters, surveys, ad copy, social media posts, and video scripts tailored to campaigns. Conduct market research and competitive analysis to inform strategic decision-making and optimize marketing efforts. Build relationships and maintain community outreach with influencers, press, publishers, journalists, and industry bodies to maximize PR and advertising opportunities. Contribute to new business pitches, award submissions, and agency growth initiatives, including leading the internal GROWTH programme to drive brand visibility. Designed and implemented targeted email marketing campaigns that increased engagement and lead co
Influencer Marketing Manager (Remote) at Nexlabs Marketing & PR Agency
October 31, 2023 - July 29, 2025
Developed and executed influencer marketing strategies aligned with brand values and campaign goals. Managed end-to-end influencer partnerships including outreach, negotiation, contracting, and campaign execution. Led Tiger Beer’s “Year of The Tigers II” campaign, awarded the Best Campaign Award at Campaign Asia 2023.
Account Lead & Co-Founder at NOEL Influencer Marketing Agency
January 31, 2023 - July 29, 2025
Developed and executed customised influencer marketing strategies across sectors like FMCG, retail, pharmaceuticals, beauty, beverages, telecom, and banking. Managed influencer sourcing, contract negotiation, campaign execution, and performance analysis. Planned events, social media strategies, and video production ensuring brand alignment and quality deliverables. Maintained strong client relationships as primary contact and identified growth opportunities.
Marketing & Corporate Communications Manager at Wave Money & Wave-Pay Financial Corporation Group
December 31, 2020 - July 29, 2025
Executed editorial calendars and created consistent content across internal and external communication platforms. Planned, bought, and executed press, media, and display media buys across all screens, devices, and environments—online and offline including print, digital, and radio—and coordinated event participation. Designed and implemented marketing, digital, and social media strategies including corporate messaging and CSR initiatives.
Senior Client Service Executive at MANGO Marketing & Advertising Group
December 31, 2020 - July 29, 2025
Oversaw marketing and advertising activities, social media management, and multi-channel campaign execution for FMCG, automobiles, insurance, and telecom industries. Managed project budgets and financial performance to maximize ROI and resource efficiency. Conducted market research, competitive analysis, and supported award submissions. Planned and executed display media buys across all media types and coordinated event participation. Contributed to new business pitches and agency growth initiatives. Led the award-winning Danone Dumex “Dugro Star” campaign recognized with Best Campaign Award at Campaign Asia 2019.
Influencers Marketing Manager at CANAL+ International
December 31, 2019 - July 29, 2025
Developed and implemented influencer marketing strategies to boost brand awareness, engagement, and conversions by identifying and partnering with influencers aligned with brand values. Managed end-to-end influencer campaigns, including sourcing, contract negotiation, briefing, and ensuring content aligned with brand guidelines and campaign goals. Coordinated video and photo shoots and managed all campaign aspects to ensure high-quality deliverables and smooth collaboration.
Media Executive at BBC Radio
December 31, 2018 - July 29, 2025
Built and maintained relationships with media partners, stakeholders, and local communities while managing advertising campaigns across traditional, digital, and social media platforms. Conducted market research and competitive analysis to refine media strategies and improve campaign performance. Secured media placements and sponsorships and provided regular performance reports to senior management.
Assistant Program Marketing Manager at MRTV4 TV Station & Entertainment Group
December 31, 2017 - July 29, 2025
Executed integrated marketing campaigns and organised promotional events, roadshows, and CSR initiatives to boost community engagement. Managed marketing budgets and ensured effective resource allocation. Contributed to marketing material creation and promoted TV channels and programs.
Marketing Communications Executive at Carswell Gould Integrated Marketing Agency
October 1, 2023 - Present
Oversee end-to-end campaign development including Programmatic, Geotargeted campaigns, LinkedIn Ads, Google Ads, social media, and corporate event coordination. Develop and execute social media strategies producing content such as blogs, articles, press releases, email marketing, newsletters, surveys, ad copy, social media posts, and video scripts. Conduct market research and competitive analysis to optimize marketing efforts. Build relationships and maintain community outreach with influencers, press, publishers, journalists, and industry bodies to maximize PR and advertising opportunities. Contributed to new business pitches, award submissions, and agency growth initiatives including leading an internal GROWTH programme. Designed targeted email marketing campaigns boosting engagement and lead conversion.
Marketing Executive (Internship) at Albotherm Technology
October 1, 2023 - July 29, 2025
Supported the marketing director in campaign execution, website rebranding, content creation, and market research. Assisted in executing digital and social media campaigns to enhance brand visibility and achieve campaign goals. Created and managed content for social media, websites, and promotional materials, ensuring brand alignment. Conducted market research and competitor analysis to support marketing strategy and campaign planning.
Influencer Marketing Manager (Remote) at Nexlabs Marketing & PR Agency
January 1, 2023 - July 29, 2025
Developed and executed influencer marketing strategies aligned with brand values and campaign goals. Managed end-to-end influencer partnerships including outreach, negotiation, contracting, and campaign execution. Led Tiger Beer’s "Year of The Tigers II" campaign, which won the "Best Campaign Award" at Campaign Asia 2023.
Account Lead & Co-Founder at NOEL Influencer Marketing Agency
January 1, 2023 - July 29, 2025
Developed and executed customised influencer marketing strategies for various industries including FMCG, retail, pharmaceuticals, beauty, beverages, telecom, and banking. Managed end-to-end influencer campaigns covering sourcing, contract negotiation, execution, and performance analysis. Planned events, social media strategies, and video production ensuring brand alignment and high-quality deliverables. Built and maintained strong client relationships and identified growth opportunities.
Marketing & Corporate Communications Manager at Wave Money & Wave-Pay Financial Corporation Group
December 31, 2020 - July 29, 2025
Executed editorial calendars and developed consistent content across internal and external communication platforms. Planned, bought, and executed press, media, and display media buys across multi-channel environments including print, digital, and radio. Coordinated event participation. Designed and implemented marketing, digital, and social media strategies including corporate messaging and CSR initiatives.
Senior Client Service Executive at MANGO Marketing & Advertising Group
January 1, 2020 - July 29, 2025
Oversaw marketing and advertising activities, social media management, and multi-channel campaigns for industries such as FMCG, automobiles, insurance, and telecom. Managed project budgets and financial performance to maximize ROI and resource efficiency. Conducted market research, competitive analysis, and award submissions to support strategies. Planned and executed display media buys across online and offline environments including print, OOH, digital, and radio. Coordinated event participation and contributed to new business pitches, award submissions, and growth initiatives. Led the award-winning Danone Dumex “Dugro Star” campaign.
Influencers Marketing Manager at CANAL+ International
January 1, 2019 - July 29, 2025
Developed and implemented influencer marketing strategies to boost brand awareness and engagement. Managed end-to-end influencer campaigns from sourcing to briefing and contract negotiation. Led execution of video and photo shoots and ensured content met brand guidelines and campaign objectives. Handled all campaign management and deliverables.
Media Executive at BBC Radio
January 1, 2018 - July 29, 2025
Built and maintained relationships with media partners, stakeholders, and local communities. Managed advertising campaigns across traditional, digital, and social media platforms. Conducted market research and competitive analysis to refine media strategies and improve campaign performance. Secured media placements and sponsorships and provided performance reports to senior management.
Assistant Program Marketing Manager at MRTV4 TV Station & Entertainment Group
January 1, 2017 - July 29, 2025
Executed integrated marketing campaigns and organized promotional events, roadshows, and CSR initiatives to boost community engagement. Managed marketing budgets and resource allocations. Contributed to marketing materials and promotion of TV channels and programmes.
Marketing Communications Executive at Carswell Gould Integrated Marketing Agency
October 1, 2023 - Present
Oversee end-to-end campaign development including Programmatic, Geotargeted campaigns, LinkedIn Ads, Google Ads, social media, and corporate event coordination ensuring alignment with campaign goals. Develop and execute social media strategies by writing and creating engaging content such as blogs, articles, press releases, editorials, email marketing, newsletters, surveys, ad copy, social media posts, and video scripts tailored to campaign objectives. Conduct market research and competitive analysis to inform strategic decision-making and optimize marketing efforts. Build relationships and maintain community outreach with influencers, press, publishers, journalists, and industry bodies to maximize PR and advertising opportunities. Contribute to new business pitches, award submissions, and agency growth initiatives including leading the internal GROWTH programme. Designed and implemented targeted email marketing campaigns enhancing engagement and lead conversion for diverse client port
Marketing Executive (Internship) at Albotherm Technology
October 31, 2023 - July 29, 2025
Supported the marketing director in campaign execution, website rebranding, content creation, and market research. Assisted in executing digital and social media campaigns to enhance brand visibility and achieve campaign goals. Created and managed content for social media, websites, and promotional materials ensuring brand alignment. Conducted market research and competitor analysis to support marketing strategy and campaign planning.
Influencer Marketing Manager (Remote) at Nexlabs Marketing & PR Agency
December 31, 2023 - July 29, 2025
Developed and executed influencer marketing strategies aligned with brand values and campaign goals. Managed end-to-end influencer partnerships including outreach, negotiation, contracting, and campaign execution. Led Tiger Beer's “Year of The Tigers II” campaign, recognized with the “Best Campaign Award” at Campaign Asia 2023.
Account Lead & Co-Founder at NOEL Influencer Marketing Agency
December 31, 2023 - July 29, 2025
Developed and executed customized influencer marketing strategies across industries such as FMCG, retail, pharmaceuticals, beauty, beverages, telecom, and banking. Managed end-to-end influencer campaigns including sourcing, contract negotiation, campaign execution, and performance analysis. Planned events, social media strategies, and video production ensuring brand alignment and high-quality deliverables. Built and maintained strong client relationships, serving as the primary contact and identifying growth opportunities.
Marketing & Corporate Communications Manager at Wave Money & Wave-Pay Financial Corporation Group
December 31, 2020 - July 29, 2025
Executed editorial calendars and created consistent content across internal and external communication platforms. Planned, bought, and executed press, media, and display media buys across all screens and devices, online and offline including print, digital and radio, and coordinated event participation. Designed and implemented marketing, digital, and social media strategies including corporate messaging and CSR initiatives.
Senior Client Service Executive at MANGO Marketing & Advertising Group
December 31, 2020 - July 29, 2025
Oversaw marketing and advertising activities, social media management, and multi-channel campaign execution for industries including FMCG, automobiles, insurance, and telecom. Managed project budgets and financial performance maximizing ROI and ensuring resource efficiency. Conducted market research, competitive analysis, award submissions to support marketing strategies. Planned and executed display media buys across all screens and devices, online and offline including print, OOH, digital and radio, and coordinated event participation. Contributed to new business pitches, award submissions, and agency growth initiatives. Led the award-winning Danone Dumex 'Dugro Star' campaign recognized at Campaign Asia 2019.
Influencers Marketing Manager at CANAL+ International
December 31, 2019 - July 29, 2025
Developed and implemented influencer marketing strategies to drive brand awareness, engagement, and conversions by partnering with aligned influencers. Managed end-to-end influencer campaigns including sourcing, negotiating contracts, briefing, and ensuring content alignment with brand guidelines and campaign objectives. Led execution including coordination of video shoots, photo shoots, and content creation ensuring high-quality deliverables and seamless collaboration.
Media Executive at BBC Radio
December 31, 2018 - July 29, 2025
Built and maintained relationships with media partners, stakeholders, and local communities, managing advertising campaigns across traditional, digital, and social media platforms. Conducted market research and competitive analysis to refine media strategies and improve campaign performance. Secured media placements and sponsorships providing regular performance reports to senior management.
Assistant Program Marketing Manager at MRTV4 TV Station & Entertainment Group
December 31, 2017 - July 29, 2025
Executed integrated marketing campaigns and organized promotional events, roadshows, and CSR initiatives to increase community engagement. Managed marketing budgets and ensured effective resource allocation. Contributed to crafting marketing materials and promoting TV channels and programmes.
Marketing Communications Executive at Carswell Gould Integrated Marketing Agency
October 1, 2023 - Present
Oversee end-to-end campaign development, including Programmatic, Geotargeted campaigns, LinkedIn Ads, Google Ads, social media, and corporate event coordination. Develop and execute social media strategies, create engaging content such as blogs, articles, press releases, email marketing, and video scripts tailored to campaign objectives. Conduct market research and competitor analysis to optimize marketing efforts. Build relationships with influencers, press, publishers, and industry bodies to maximize PR and advertising opportunities. Contribute to new business pitches, award submissions, and agency growth initiatives, including leading internal growth programs. Designed and implemented targeted email marketing campaigns enhancing engagement and lead conversion.
Marketing Executive (Internship) at Albotherm Technology
October 31, 2023 - July 29, 2025
Supported the marketing director in campaign execution, website rebranding, content creation, and market research. Assisted in digital and social media campaigns to enhance brand visibility and achieve campaign goals. Created and managed content for social media, websites, and promotional materials ensuring brand alignment. Conducted market research and competitor analysis to support marketing strategy and campaign planning.
Influencer Marketing Manager (Remote) at Nexlabs Marketing & PR Agency
December 31, 2023 - July 29, 2025
Developed and executed influencer marketing strategies, ensuring alignment with brand values and campaign goals. Managed end-to-end influencer partnerships including outreach, negotiation, contracting, and campaign execution. Led Tiger Beer's 'Year of The Tigers II' campaign, which won the 'Best Campaign Award' at Campaign Asia 2023.
Account Lead & Co-Founder at NOEL Influencer Marketing Agency
December 31, 2023 - July 29, 2025
Developed and executed customised influencer marketing strategies across various industries including FMCG, retail, pharmaceuticals, beauty, beverages, telecom, and banking. Managed influencer campaigns from sourcing to performance analysis. Planned events, social media strategies, and video production ensuring brand alignment. Built and maintained client relationships, serving as primary contact and identifying growth opportunities.
Marketing & Corporate Communications Manager at Wave Money & Wave-Pay Financial Corporation Group
December 31, 2020 - July 29, 2025
Executed editorial calendars and consistent content across communication platforms. Planned, bought and executed press, media and display media buys across online and offline channels including print, digital, and radio. Coordinated event participation. Designed and implemented marketing, digital, and social media strategies including corporate messaging and CSR initiatives.
Senior Client Service Executive at MANGO Marketing & Advertising Group
December 31, 2020 - July 29, 2025
Oversaw marketing and advertising activities, social media management, and multi-channel campaign execution for clients in FMCG, automobiles, insurance, and telecom sectors. Managed project budgets and financial performance to maximize ROI. Conducted market research and competitive analysis to support marketing strategies. Planned and executed media buys across all platforms and coordinated event participation. Contributed to new business pitches and award submissions. Led the award-winning Danone Dumex 'Dugro Star' campaign recognized at Campaign Asia 2019.
Influencers Marketing Manager at CANAL+ International
December 31, 2019 - July 29, 2025
Developed and implemented influencer marketing strategies to drive brand awareness and engagement. Managed influencer campaigns from sourcing and negotiating contracts to briefing and ensuring content compliance with brand guidelines. Led execution of influencer campaigns including coordination of video and photo shoots to ensure high-quality deliverables and seamless collaboration.
Media Executive at BBC Radio
December 31, 2018 - July 29, 2025
Built and maintained relationships with media partners and stakeholders to manage advertising campaigns across traditional, digital, and social media. Conducted market research and competitive analysis to refine media strategies and improve campaign performance. Secured media placements and sponsorships and provided performance reports to senior management.
Assistant Program Marketing Manager at MRTV4 TV Station & Entertainment Group
December 31, 2017 - July 29, 2025
Executed integrated marketing campaigns, organized promotional events, roadshows, and CSR initiatives to increase community engagement. Managed marketing budgets and resource allocation. Contributed to crafting marketing materials and promoting TV channels and programmes.

Education

Bachelor's at Yangon Eastern University
January 1, 2013 - December 31, 2017
Master's at University of the West of England
January 1, 2022 - December 31, 2023
Bachelor's Degree at Yangon Eastern University
January 1, 2009 - December 31, 2013
Master's Degree at University of the West of England
September 1, 2021 - June 30, 2023
Bachelor's at Yangon Eastern University
January 1, 2015 - December 31, 2015
Master's Degree at University of the West of England
January 1, 2023 - December 31, 2023
Bachelor's at Yangon Eastern University
January 1, 0000 - December 31, 0000
Master's Degree at University of the West of England
January 1, 2023 - December 31, 2023
Bachelor's in English Literature at Yangon Eastern University
January 1, 2013 - December 31, 2017
Master's Degree in Marketing Communications at University of the West of England
September 1, 2021 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods, Telecommunications, Retail, Professional Services

Skills

Experience Level