Available to hire
Hi, I’m Florence Enefiok, a creative and results-driven Social Media Marketing Specialist with a knack for turning data into action. I manage digital campaigns, build vibrant online communities, and boost brand visibility across platforms.
I excel at turning insights into engaging content, leveraging analytics, paid ads, and automation to drive engagement, leads, and sales for diverse brands. I’m collaborative, metrics-driven, and focused on delivering measurable growth and ROI.
Experience Level
Expert
Expert
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Expert
Expert
Expert
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Expert
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Expert
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Social Media Manager (Remote Contract) at Digital Growth Agency
December 31, 2025 - September 22, 2025Created and executed social media content calendars, boosting engagement by 45% within three months. Launched targeted ad campaigns that generated a 30% increase in qualified leads. Managed influencer collaborations expanding brand reach to over 100k new users. Designed branded templates and graphics using Canva, maintaining consistent visual identity. Tracked KPIs and prepared monthly performance reports to guide strategy optimization.
Content & Marketing Strategist (Remote Contract) at Wellness & Lifestyle Brand
December 31, 2024 - September 22, 2025Developed cross-platform campaigns (Instagram, TikTok, YouTube) that increased sales by 25%. Produced engaging video content (reels, shorts) resulting in a 60% boost in organic reach. Conducted competitor analysis and trend research to inform creative campaigns. Built automated email nurturing sequences in Mailchimp to re-engage inactive subscribers. Coordinated seasonal promotions that improved customer retention rates by 20%.
Social Media Executive at E-commerce Fashion Brand
December 31, 2023 - September 22, 2025Managed daily posting and audience interaction, growing followers from 5k to 20k organically. Designed and launched paid ad campaigns that doubled online sales in six months. Partnered with micro-influencers to promote new collections, achieving a 3x ROI. Created storytelling-driven campaigns increasing brand awareness and engagement. Prepared analytics dashboards tracking engagement, conversion, and revenue impact.
Social Media Ads Specialist at Desserte
March 23, 2024 - April 23, 2024Planned, created, and executed paid advertising campaigns for a dessert brand on Facebook and Instagram. Segmented audiences into multiple categories and designed 10+ ad creatives (both static and video) to test performance with a $40/day budget. Closely monitored KPIs such as cost per click and cost per result, achieving 122 link clicks within the first 5 days and reducing average request costs to $30. Delivered detailed insights to improve targeting for future campaigns.
Social Media Manager at OEIS Protection Inc.
August 23, 2023 - January 23, 2024Managed the social presence of OEIS Protection Inc. across Instagram, LinkedIn, and Facebook. Developed and scheduled consistent content calendars that aligned with the company’s security services branding. Engaged with audiences through comments, DMs, and interactive stories to build trust and authority in the niche. Collaborated with internal stakeholders to ensure social messaging supported business objectives while maintaining a professional brand voice.
Content Creator at Digi Assets
May 23, 2023 - PresentProduced a variety of digital assets for small business clients, including branded story templates, feed designs, carousel posts, and reels. Each piece was tailored to reflect brand tone and personality, helping businesses stand out in their markets. Focused on creating visually appealing and shareable content that encouraged audience interaction and built brand credibility.
Facebook Ads Manager at Ecommerce Brand
February 1, 2024 - July 1, 2024Designed and optimized conversion-focused ad campaigns for multiple e-commerce brands. Performed A/B testing on creatives and copy to identify winning combinations that lowered costs while increasing click-through rates. Implemented pixel tracking and remarketing strategies to re-engage warm audiences, leading to improved sales and lead conversions.
Video Content Strategist at Unravel
January 1, 2024 - PresentDirected and edited short-form video content including reels and TikToks for brand storytelling. Focused on trending sounds, formats, and transitions to maximize visibility on platforms. Campaigns led to a 60% increase in organic reach and positioned brands as relevant and relatable to younger demographics.
Analytics & Reporting Specialist at Tyson Foods
June 1, 2023 - November 1, 2023Tracked and analyzed campaign performance across social media platforms. Collected key metrics such as impressions, engagement rates, CTR, and conversion data to create detailed monthly reports. Provided strategic recommendations to clients on how to refine targeting, adjust content, and improve ad spend efficiency. These insights helped clients achieve higher ROI on marketing campaigns.
Email & Social Media Campaign Coordinator at Kestrel Solutions
December 1, 2023 - December 1, 2023Integrated social media promotions with email marketing efforts to maximize visibility during seasonal product launches. Designed visually appealing newsletters and aligned them with ongoing Instagram and Facebook campaigns to create a cohesive customer journey. Campaigns resulted in higher open rates, stronger engagement, and increased sales during holiday and promotional seasons.
Brand Storytelling Specialist at Lighthouse Solutions
July 1, 2023 - February 1, 2024Specialized in writing captions and creating narratives that captured each client’s unique brand voice. Developed storytelling campaigns that went beyond product promotion to connect emotionally with audiences. By combining strong visuals with compelling copy, campaigns sparked conversations, improved post saves and shares, and strengthened brand loyalty.
Education
Bachelor of Science in Business Administration at Obafemi Awolowo University, Nigeria
January 11, 2030 - September 22, 2025Qualifications
Meta Social Media Marketing Certification
January 1, 2024 - September 22, 2025Google Analytics Certification
January 1, 2024 - September 22, 2025HubSpot Digital Marketing Certification
January 1, 2023 - September 22, 2025Canva Design School – Social Media Design
January 1, 2023 - September 22, 2025Hootsuite Advanced Social Media Strategy
January 1, 2022 - September 22, 2025ALX Virtual Assistant Certification
September 23, 2024 - September 23, 2025Social Media Ads Specialist
March 23, 2024 - September 23, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
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