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Hi, I’m Fran Johnson, a dynamic Art Director and Graphic Designer with over 15 years of experience in branding, print and digital design, and marketing campaigns. I specialize in developing fresh branding, coordinating cross‑channel promotions, and creating visually compelling tools for authors, publishers, and businesses. I’ve led design teams, streamlined workflows, and built strong client relationships to deliver messaging that resonates and drives results. Beyond design, I love mentoring teams, exploring social media visuals, and turning complex concepts into clear, engaging visuals. I’m passionate about empowering clients to re-brand, re-launch, and thrive in competitive markets.…Hi, I’m Fran Johnson, a dynamic Art Director and Graphic Designer with over 15 years of experience in branding, print and digital design, and marketing campaigns. I specialize in developing fresh branding, coordinating cross‑channel promotions, and creating visually compelling tools for authors, publishers, and businesses. I’ve led design teams, streamlined workflows, and built strong client relationships to deliver messaging that resonates and drives results. Beyond design, I love mentoring teams, exploring social media visuals, and turning complex concepts into clear, engaging visuals. I’m passionate about empowering clients to re-brand, re-launch, and thrive in competitive markets.

Fran Johnson

Art Director, Graphic Designer, Creative Director, +3

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Hi, I’m Fran Johnson, a dynamic Art Director and Graphic Designer with over 15 years of experience in branding, print and digital design, and marketing campaigns. I specialize in developing fresh branding, coordinating cross‑channel promotions, and creating visually compelling tools for authors, publishers, and businesses. I’ve led design teams, streamlined workflows, and built strong client relationships to deliver messaging that resonates and drives results. Beyond design, I love mentoring teams, exploring social media visuals, and turning complex concepts into clear, engaging visuals. I’m passionate about empowering clients to re-brand, re-launch, and thrive in competitive markets.…Hi, I’m Fran Johnson, a dynamic Art Director and Graphic Designer with over 15 years of experience in branding, print and digital design, and marketing campaigns. I specialize in developing fresh branding, coordinating cross‑channel promotions, and creating visually compelling tools for authors, publishers, and businesses. I’ve led design teams, streamlined workflows, and built strong client relationships to deliver messaging that resonates and drives results. Beyond design, I love mentoring teams, exploring social media visuals, and turning complex concepts into clear, engaging visuals. I’m passionate about empowering clients to re-brand, re-launch, and thrive in competitive markets.

Available to hire

Hi, I’m Fran Johnson, a dynamic Art Director and Graphic Designer with over 15 years of experience in branding, print and digital design, and marketing campaigns. I specialize in developing fresh branding, coordinating cross‑channel promotions, and creating visually compelling tools for authors, publishers, and businesses. I’ve led design teams, streamlined workflows, and built strong client relationships to deliver messaging that resonates and drives results.

Beyond design, I love mentoring teams, exploring social media visuals, and turning complex concepts into clear, engaging visuals. I’m passionate about empowering clients to re-brand, re-launch, and thrive in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Art Director at Kimberly Buchanan (Independent Writer)

January 1, 2025 - January 1, 2025

Marketed and re-branded an independent writer; developed print and online tools to advertise the author’s books, web products, and in-person presentations. Achievements include updating branding and marketing materials for print and online advertising, creating Illustrator logos for clients, and coordinating monthly online social media for new presentation materials, including customer personality assessments and feedback to enhance career advancement. Also provided annual cross-platform materials and redesigned print and online products to keep messaging current and fresh.

SENIOR ART DIRECTOR at KIMBERLY BUCHANAN

January 1, 2024 - August 1, 2025

Marketed and re-branded independent writer promoting women rejoining the workforce and thriving in business. Developed print and online tools to advertise Buchanan’s books, web products and in-person presentations. Updated client branding and marketing materials for print and online advertising and promotions including creating new Illustrator logos. Created monthly online social media content for new presentation materials including customer personality assessments and feedback to enhance career advancement and success. Provided annual cross-platform materials, redesigning print and online products to keep messaging current and fresh.

Art Director / Graphics Manager at FTD Companies

May 1, 2017 - May 1, 2017

Developed marketing and promotions with Florist Division Managers to increase shop revenues. Achievements include establishing realistic deadlines for designers and copywriters, lowering production time by 50% through workflow improvements, utilizing digital pagination to streamline the FTD Yellow Book production, saving $240,000 annually, implementing a digital workflow to save $80,000 annually, and coordinating weekly cross‑channel meetings with five B2B divisions to meet deadlines. Also created a manager production coordination sheet and enhanced Illustrator logos for Floral Farms.

ART DIRECTOR / GRAPHICS MANAGER at FTD COMPANIES

May 1, 2017 - August 1, 2025

Developed marketing and promotions with Florist Division Managers to increase shop revenues. Established realistic deadlines by introducing new project planning and scheduling, lowering project production time by 50% by streamlining workflow processes. Utilized digital pagination software to streamline production of the FTD Yellow Book, saving $240,000 annually. Implemented digital workflow system enhancing pagination system operations saving $80,000 annually and improving efficiency. Held weekly meetings with five B2B divisions to meet deadlines and address issues. Developed new manager production coordination sheet for tracking projects. Created and enhanced Illustrator logos for Floral Farms.

Art Director at STUDIO A Advertising

January 1, 2007 - January 1, 2007

Introduced state‑of‑the‑art design to advertising agency and publication divisions. Supervised four designers, two copywriters, and two production designers; directed design, production, and QA for promotional projects. Created work schedules with the CEO and Creative Director to improve production efficiency. Achievements include enhancing publication visual content, spearheading photography to boost messaging, promoting innovative print and publication designs, and holding weekly meetings to develop new design concepts aligned with business objectives.

ART DIRECTOR at STUDIO A ADVERTISING

January 1, 2007 - August 1, 2025

Introduced state of the art design to advertising agency and publication divisions. Supervised four designers, two copywriters, and two production designers. Directed design, production, and quality assurance for company promotional projects. Created work schedules with CEO and Creative Director to enhance production efficiency. Enhanced publication visual content and appeal to improve quality. Spearheaded excellence in photography to boost messaging and imaging. Promoted innovative designs for print and publication marketing through weekly meetings to develop new concepts.