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I'm Fabrizio, a digital marketing and ecommerce professional with 10+ years in the fashion and retail industry. I help brands grow online and through omnichannel strategies, from building ecommerce platforms on Shopify to optimizing CRM and lifecycle marketing. As founder of Suede Store and Edu Studio in Rome, I led growth from €50K to €1M in annual revenue, built acquisition and lifecycle systems, and collaborated with brands such as The Hoxton, ON Running, and Diadora. I love turning data into actionable marketing and creative production that resonates with customers.…I'm Fabrizio, a digital marketing and ecommerce professional with 10+ years in the fashion and retail industry. I help brands grow online and through omnichannel strategies, from building ecommerce platforms on Shopify to optimizing CRM and lifecycle marketing. As founder of Suede Store and Edu Studio in Rome, I led growth from €50K to €1M in annual revenue, built acquisition and lifecycle systems, and collaborated with brands such as The Hoxton, ON Running, and Diadora. I love turning data into actionable marketing and creative production that resonates with customers.

Fabrizio De Lucia

Growth Marketer, Brand Designer, Marketing Strategist, +2

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I'm Fabrizio, a digital marketing and ecommerce professional with 10+ years in the fashion and retail industry. I help brands grow online and through omnichannel strategies, from building ecommerce platforms on Shopify to optimizing CRM and lifecycle marketing. As founder of Suede Store and Edu Studio in Rome, I led growth from €50K to €1M in annual revenue, built acquisition and lifecycle systems, and collaborated with brands such as The Hoxton, ON Running, and Diadora. I love turning data into actionable marketing and creative production that resonates with customers.…I'm Fabrizio, a digital marketing and ecommerce professional with 10+ years in the fashion and retail industry. I help brands grow online and through omnichannel strategies, from building ecommerce platforms on Shopify to optimizing CRM and lifecycle marketing. As founder of Suede Store and Edu Studio in Rome, I led growth from €50K to €1M in annual revenue, built acquisition and lifecycle systems, and collaborated with brands such as The Hoxton, ON Running, and Diadora. I love turning data into actionable marketing and creative production that resonates with customers.

Available to hire

I’m Fabrizio, a digital marketing and ecommerce professional with 10+ years in the fashion and retail industry. I help brands grow online and through omnichannel strategies, from building ecommerce platforms on Shopify to optimizing CRM and lifecycle marketing.

As founder of Suede Store and Edu Studio in Rome, I led growth from €50K to €1M in annual revenue, built acquisition and lifecycle systems, and collaborated with brands such as The Hoxton, ON Running, and Diadora. I love turning data into actionable marketing and creative production that resonates with customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Founder & Brand Director at Suede Store

January 1, 2012 - January 1, 2025

Led Suede Store from €50K to €1M annual revenue through ecommerce development and retail integration. Managed day-to-day ecommerce operations on Shopify (Shopify & Shopify Plus), expanding digital reach to 40% of total revenue. Coordinated digital marketing activities and performance optimization; improved conversion rate +25% YoY through testing and funnel optimization. Managed paid campaigns (Meta Ads, Google Ads) with an annual budget of €80K; monitored KPIs and performance data to support business decisions. E-commerce Growth & Operations, CRO & Lifecycle Marketing, Affiliate & Partnerships, Creative Production, AI & Prompting.

Founder & Growth Manager at Edu Studio

January 1, 2016 - Present

Supported brands and SMEs in defining ecommerce and digital marketing strategies. Built acquisition and lifecycle marketing systems (paid media, CRM, email marketing). Optimized digital performance and conversion processes. Created reporting systems and KPI dashboards. Collaborated with brands including The Hoxton, ON Running and Diadora.