Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Esther Faith Lew, a versatile editor with over 20 years of experience in public relations, communications, advertising, journalism and content marketing. I'm adept at crafting story angles that suit different topics and platforms, and I drive 360-degree communication strategies to amplify brand narratives. I've launched media platforms that became leading brands in their fields and achieved double YOY media coverage, including over S$1 million in PR exposure for company and CEO profiling across news and industry trade outlets.…I'm Esther Faith Lew, a versatile editor with over 20 years of experience in public relations, communications, advertising, journalism and content marketing. I'm adept at crafting story angles that suit different topics and platforms, and I drive 360-degree communication strategies to amplify brand narratives. I've launched media platforms that became leading brands in their fields and achieved double YOY media coverage, including over S$1 million in PR exposure for company and CEO profiling across news and industry trade outlets.

Esther Faith Lew

Writer, Copywriter, Content Strategist, +6





I'm Esther Faith Lew, a versatile editor with over 20 years of experience in public relations, communications, advertising, journalism and content marketing. I'm adept at crafting story angles that suit different topics and platforms, and I drive 360-degree communication strategies to amplify brand narratives. I've launched media platforms that became leading brands in their fields and achieved double YOY media coverage, including over S$1 million in PR exposure for company and CEO profiling across news and industry trade outlets.…I'm Esther Faith Lew, a versatile editor with over 20 years of experience in public relations, communications, advertising, journalism and content marketing. I'm adept at crafting story angles that suit different topics and platforms, and I drive 360-degree communication strategies to amplify brand narratives. I've launched media platforms that became leading brands in their fields and achieved double YOY media coverage, including over S$1 million in PR exposure for company and CEO profiling across news and industry trade outlets.

Available to hire

I’m Esther Faith Lew, a versatile editor with over 20 years of experience in public relations, communications, advertising, journalism and content marketing.

I’m adept at crafting story angles that suit different topics and platforms, and I drive 360-degree communication strategies to amplify brand narratives. I’ve launched media platforms that became leading brands in their fields and achieved double YOY media coverage, including over S$1 million in PR exposure for company and CEO profiling across news and industry trade outlets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications Practitioner at LEW PR

August 1, 2023 - Present

Drive communications plans and deliverables for travel and hospitality clients in Thailand; lead communications launch for a Dubai-funded luxury property developer in Thailand; perform media outreach, press release distribution and media events; host journalists on international media trips; manage media engagement, press releases and events for product launches; develop content for articles, newsletters and social media; strategize and execute content marketing and social media advertising activations.

APAC Editor at Little Black Book

June 1, 2022 - March 31, 2023

Launch AUNZ weekly newsletter to engage lbbonline.com members; cover Singapore and India markets; build relationships with APAC member agencies and production houses; Achievements include increasing content views for AU/NZ and improving rankings for key markets.

Senior Editor (Contract) at Northstar Travel Group

October 1, 2021 - June 30, 2022

Create news content for Travel Weekly Asia and Meetings & Conventions Asia (print and digital); develop content marketing materials for tourism and hospitality clients; curate conference content and chair CruiseWorld Asia 2022.

Senior Editor at Epicure, Media Group

January 1, 2021 - November 30, 2021

Drive reader and client engagement with creative strategic content for Epicure magazine online and print; develop content marketing proposals to amplify client integrated marketing strategies.

Assistant Director, PR & Communications at SingEx Holdings

January 1, 2019 - January 31, 2021

Establish thought leadership and drive end-to-end communications plans; write and deploy content via press releases, corporate speeches, opinion articles, social media, digital content, case studies, and features; drive B2B traffic to SingEx Exhibitions through PR strategies and media pitching; manage media relations at industry events such as CaREhab, Tyrexpo, World Rubber Summit, IoT Asia/Last Mile Fulfilment Asia, and Industrial Transformation Asia Pacific.

Editor in Chief at Northstar Travel Media

August 1, 2015 - November 30, 2018

Launched Meetings & Conventions Asia B2B print and digital platforms; managed editorial processes for Travel Weekly Asia; spearheaded digital native advertising and client marketing projects; curated programs and content for CruiseWorld Asia; managed on-site live editorial production for major events.

Senior Group Editor at Regent Media

July 1, 2011 - July 31, 2015

Published lifestyle and corporate magazines for BBC and Lonely Planet (BBC GoodFood, Lonely Planet Traveller, Escape!, food&travel, Corporate Traveller); led a six-person editorial team; planned editorial lineups and coordinated photoshoots; collaborated with sales and marketing to support client needs and networked at media events.

Senior Sub-Editor at TTG Asia Media & Edipresse Media Asia

July 1, 2010 - July 31, 2011

Copy-edited and produced high-quality editorial content for TTG Asia and Edipresse Media Asia; wrote articles for Singapore Tatler; collaborated with Editor-in-Chief and clients to refine copy for advertorials and special titles; produced onsite coverage for travel trade and MICE exhibitions.

Executive Sub-Editor/Editor at SPH Magazines

December 1, 2006 - June 30, 2010

Proofread, review and edit magazines for Specialist and Luxury Titles; ensured quality, accuracy, and presentation prior to publication.

Senior Editor at Northstar Travel Group

October 1, 2021 - June 1, 2022

Created news content for Travel Weekly Asia and Meetings & Conventions Asia (print & digital); produced content marketing materials for tourism and hospitality clients; curated conference content and chaired CruiseWorld Asia 2022.