I’m Farhana Bheda, a senior freelance brand and campaign designer with 20+ years’ experience delivering print and digital creative for agencies and direct clients. I’m trusted to take briefs from concept to final delivery with minimal oversight, tight turnarounds and high production standards. I’m known for clean layouts, strong typography and dependable, production-ready artwork. I specialise in brand identity and guidelines, campaign creative across print and digital, brochures and marketing literature, pitch decks and presentation templates, packaging and POS, artworking and print production.…

Farhana Bheda

I’m Farhana Bheda, a senior freelance brand and campaign designer with 20+ years’ experience delivering print and digital creative for agencies and direct clients. I’m trusted to take briefs from concept to final delivery with minimal oversight, tight turnarounds and high production standards. I’m known for clean layouts, strong typography and dependable, production-ready artwork. I specialise in brand identity and guidelines, campaign creative across print and digital, brochures and marketing literature, pitch decks and presentation templates, packaging and POS, artworking and print production.…

Available to hire

I’m Farhana Bheda, a senior freelance brand and campaign designer with 20+ years’ experience delivering print and digital creative for agencies and direct clients. I’m trusted to take briefs from concept to final delivery with minimal oversight, tight turnarounds and high production standards.

I’m known for clean layouts, strong typography and dependable, production-ready artwork. I specialise in brand identity and guidelines, campaign creative across print and digital, brochures and marketing literature, pitch decks and presentation templates, packaging and POS, artworking and print production.

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Language

English
Fluent

Work Experience

CREATIVE DIRECTOR/DESIGNER (Freelancer) at Boldgrayn
November 6, 2023 - Present
HEAD OF DESIGN/SENIOR DESIGNER at Seven Eight Six Media Group
May 31, 2021 - December 20, 2024
MIDDLE-WEIGHT GRAPHIC DESIGNER at Tassell Design Limited
May 16, 2016 - May 21, 2021
MIDDLE-WEIGHT GRAPHIC DESIGNER at RichPrint
June 4, 2012 - December 19, 2014
GRAPHIC DESIGNER at Key Parker Limited
May 28, 2007 - May 25, 2012
GRAPHIC DESIGNER at Leicestershire Fire & Rescue Service
April 3, 2006 - May 18, 2007
JUNIOR DESIGNER at Leicester Mercury
July 15, 2002 - March 24, 2006
Creative Director/Designer at Boldgrayn
January 1, 2025 - November 14, 2025
As Creative Director and Designer, I lead the creative process from concept to design, manage client relationships, and drive new business development, ensuring impactful and innovative solutions for every project.
Head of Design at Seven Eight Six Media Group
December 31, 2024 - December 31, 2024
As a Senior Creative, I led a design studio of six, managing operations, project scheduling, design execution, and art direction. We worked with many charities and food and beverage brands.
Middle-Weight Graphic Designer at Tassell Design Limited
May 31, 2021 - May 31, 2021
I produced original designs to develop print and digital marketing materials, working on branding and advertising for UK and global organisations.
Middle-Weight Graphic Designer at RichPrint
May 31, 2016 - May 31, 2016
Working on various projects including designing brochures, creating promotional campaigns, and product photography.
Graphic Designer at NBTY Europe (GNC)
May 31, 2012 - May 31, 2012
Creative design solutions for GNC Sports Nutrition stores throughout the UK, working on POS artwork, signage, and re-brand projects.
Graphic Designer at Key Parker Limited
May 31, 2007 - May 31, 2007
Working to brand guidelines to devise design concepts for corporate brochures and marketing literature.
Junior Designer at Leicestershire Fire & Rescue Service
March 31, 2006 - March 31, 2006
Responsible for creating design concepts under tight deadlines and working with various clients.
Creative Director/Designer at Boldgrayn
January 1, 2025 - November 19, 2025
As a Creative Director and Designer, I lead the creative process from concept to design, manage client relationships, and drive new business development, ensuring impactful and innovative solutions for every project.
Head of Design at Seven Eight Six Media Group
December 1, 2024 - December 1, 2024
As a Senior Creative, I led a design studio of six, managing operations, project scheduling, design execution, and art direction. Projects included branding, brochures, campaigns, posters, and packaging.
Middle-Weight Graphic Designer at Tassell Design Limited
May 1, 2021 - May 1, 2021
In this role, I worked on branding projects for various sectors, creating brochures, promotional material, and more while adhering to brand guidelines and tight deadlines.
Middle-Weight Graphic Designer at RichPrint
December 1, 2014 - December 1, 2014
Produced original designs to develop print and digital marketing materials, including brochures, promotional campaigns, product labels, and product photography.
Graphic Designer at NBTY Europe (GNC)
May 1, 2012 - May 1, 2012
Created design solutions for GNC stores throughout the UK, including POS artwork, signage, and rebranding projects while effectively managing business deadlines.
Graphic Designer at Key Parker Limited
May 1, 2007 - May 1, 2007
Worked on projects adhering to brand guidelines, devising design concepts for corporate brochures, annual reports, marketing literature, and more.
Junior Designer at Leicestershire Fire & Rescue Service
March 1, 2006 - March 1, 2006
Contributed to a diverse role, designing various promotional materials and managing multiple projects with tight deadlines.
Senior Freelance Brand & Campaign Designer
January 1, 2023 - Present
Deliver end-to-end design across brand, campaign and marketing assets for agencies and direct clients; manage multiple projects concurrently; produce print-ready and digital-ready files; support campaign and launch activity with clear, consistent assets.
Head of Design | Senior Graphic Designer at Seven Eight Six Media Group
January 1, 2021 - December 31, 2024
Led a studio team of six, overseeing workflow, deadlines and quality control; directed creative across branding, brochures, campaigns, packaging and POS; introduced clearer processes and production standards to improve delivery efficiency.
Middleweight Graphic Designer at Tassell Design Limited
January 1, 2016 - December 31, 2021
Delivered branding and marketing collateral for UK and international clients; produced brochures, campaigns, email layouts and web assets under tight deadlines.
Middleweight Graphic Designer at RichPrint
January 1, 2015 - December 31, 2016
Designed print and digital marketing materials including brochures, posters, packaging and labels; prepared accurate, print-ready and digital-ready artwork to print specifications.

Education

Web Design Adobe XD, Macromedia Flash| Dreamweaver at Leicester college/Online Courses
November 8, 2004 - June 23, 1995
BTEC National Diploma Graphic Design at Leicester college
September 11, 1995 - June 27, 1997
‘A’ Level Fine Art at Leicester college
September 11, 1995 - June 21, 1996
GNVQ Intermediate Art & Design at Leicester college
September 5, 1994 - June 16, 1995
GCSE’s Including - English, Maths and Science at Moat Community College/Secondary School
August 28, 1989 - July 1, 1994
BTEC National Diploma at Unknown Institution
January 1, 1995 - January 1, 1997
‘A’ Level Fine Art at Unknown Institution
January 1, 1995 - January 1, 1996
GNVQ Intermediate Art & Design at Unknown Institution
January 1, 1994 - January 1, 1995
GCSE’s at Unknown Institution
January 1, 1989 - January 1, 1994
BTEC National Diploma at Unknown
January 1, 1995 - January 1, 1997
‘A’ Level Fine Art at Unknown
January 1, 1995 - January 1, 1996
GNVQ Intermediate Art & Design at Unknown
January 1, 1994 - January 1, 1995
GCSE’s Including English, Maths and Science at Unknown
January 1, 1989 - January 1, 1994

Qualifications

BTEC National Diploma, Graphic Design
January 11, 2030 - January 25, 2026
A Level, Fine Art
January 11, 2030 - January 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Other, Non-Profit Organization
    uniE621 Design for Food and Beverage company
    Design work for a global Food and Beverage company. Work included branding advertising packaging brandguidelines posters emailmarketing. menu socialmedia…
    uniE621 Gym & Street Wear Brand
    Created brand identity and all the elements for a new Gym & Street Wear brand. Work included: logo webdesign designer branding apparel clothing website photoshoots brochure leaflet businesscards…
    uniE621 Branding and Assets for Property Development
    Branding and Assets for Property Development Work included: logo graphicdesigner illustrator designer brochure leaflet signage socialmedia presentations branding…
    uniE621 Charity Winter Campaign
    Charity Winter Campaign for winter. Work included graphicdesign branding leaflet socialmedia banners…
    uniE621 Branding & Logo Designs
    Selection of branding/logo designs for various clients. graphicdesign branding brochure logo webdesign logo branding illustrator designer graphicdesigner…
    uniE621 La Crevette Branding Project
    From packaging design to brand guidelines, every touchpoint was crafted to stand out, whether on a food delivery app or a flyer through the letterbox. We styled and shot original photography that captured both the quality and the heat, and built out a bank of social graphics to help the brand cut through and build local buzz. logo branding socialmedia food flyer…
    uniE621 UI / DESIGN / PRINT / MEDIA PROJECT / BRANDING
    Selection of work for a Property Investment company Work included graphicdesign branding brochure logo webdesign…