I’m Farida Musa, a Creative Lead with 8+ years’ experience delivering content, branding, and design work that helps businesses communicate clearly and grow commercially. I specialise in brand identity, content strategy, and multi-channel campaigns across web, email, social, PR, video, and print, combining strategic thinking with hands-on creative delivery. I currently lead content and design at Avensure, a UK HR and employment law software provider, where I’ve directed creative strategy across multiple brands and contributed to over £20M in revenue. My work includes brand launches, campaign development, UX-led content, and high-performing email marketing, as well as award submissions and executive-level communications. I’m now open to content, branding, and design projects, working with businesses, founders, and teams who value strong ideas, thoughtful execution, and commercially effective creative. I’m comfortable working independently or alongside in-house teams, and I enjoy projects where clarity, consistency, and impact matter.…I’m Farida Musa, a Creative Lead with 8+ years’ experience delivering content, branding, and design work that helps businesses communicate clearly and grow commercially. I specialise in brand identity, content strategy, and multi-channel campaigns across web, email, social, PR, video, and print, combining strategic thinking with hands-on creative delivery. I currently lead content and design at Avensure, a UK HR and employment law software provider, where I’ve directed creative strategy across multiple brands and contributed to over £20M in revenue. My work includes brand launches, campaign development, UX-led content, and high-performing email marketing, as well as award submissions and executive-level communications. I’m now open to content, branding, and design projects, working with businesses, founders, and teams who value strong ideas, thoughtful execution, and commercially effective creative. I’m comfortable working independently or alongside in-house teams, and I enjoy projects where clarity, consistency, and impact matter.WWWW…