Farouk Roberts

Available to hire

Hi, I’m Farouk, a UX/UI Designer with a background in marketing and product design. I help businesses create beautiful, intuitive, and conversion-driven digital experiences that not only look great but perform.

About

Hi, I’m Farouk, a UX/UI Designer with a background in marketing and product design. I help businesses create beautiful, intuitive, and conversion-driven digital experiences that not only look great but perform.

Most businesses lose potential customers because their websites or apps confuse users, feel outdated, or don’t guide them toward the right actions. I solve this by combining:

• UX research & strategy – understanding your users’ goals and pain points.
• UI design – crafting visually engaging interfaces that build trust and clarity.
• Marketing insight – ensuring every page and flow is built for conversion and engagement.

I’ve designed websites, landing pages, and app interfaces for brands that value both aesthetics and measurable results. My process is collaborative and clear, from user flows and wireframes to polished high-fidelity prototypes ready for development.

What I Can Help You With:
• Website & landing page design (optimized for conversion)
• Web & mobile app UI/UX design
• UX audits and redesigns
• Design systems and style guides
• Prototype testing and user flow optimization

Tools I Use: Figma | Webflow | Adobe XD | Illustrator | Photoshop | Canva Pro | WordPress | Elementor

Clients appreciate my ability to blend creativity, business strategy, and technical skill, producing designs that both delight users and achieve results.

I’d be happy to speak with you on your project. Let’s talk!

  • Joined March 2024

Industry experience

  • Healthcare
  • Professional Services
  • Real Estate & Construction
  • Non-Profit Organization
  • Retail

Projects · 1

End-to-end UX/UI design for a fictional e-commerce mobile app. I created user flows, wireframes, and high-fidelity UI in Figma, focusing on intuitive navigation and conversion optimization. The process included user research, persona creation, and prototyping. This project showcases my ability to design mobile-first experiences that are both user-centered and visually polished. uxdesign uidesign productdesign appdesign mobiedesign prototyping designsystems wireframes

  • App Designer
  • UI Designer
  • UX Designer

Education

Certified Digital Marketing Professional (CDMP) · Digital Marketing Institute2021
Postgraduate Certificate (PG Cert), Marketing · Anglia Ruskin University2019
Bachelor of Science (BSc), Social Sciences · University of the West Indies2010
UX/UI Product Design Bootcamp · Zero To Mastery Academy2024

Certifications and awards

Certified Digital Marketing Professional2021

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