End-to-End Creative Strategy & Curriculum Design — ‘Dalal & Al Nuwwair Path’ Theatre Project

A full-spectrum creative and educational project developed in collaboration with Blank Camp under UNMUTE, designed to introduce young participants (ages 8–14) to real-world marketing, branding, and storytelling through hands-on creation.

The program centered around a localized Kuwaiti theatre production, “Dalal & Al Nuwwair Path”—a culturally adapted interpretation inspired by The Wizard of Oz, integrating national symbolism such as the Nuwwair flower as a guiding motif.

The curriculum was designed to merge creative education with practical execution, guiding participants through the full lifecycle of building and promoting a theatrical experience—from concept to audience engagement.

The project combined:

marketing psychology and audience awareness
brand identity development and visual storytelling
content creation for digital platforms (including viral-style Instagram videos)
experiential design elements to enhance audience interaction

Participants were actively involved in creating:

the show’s logo and visual identity (inspired by the Nuwwair flower as a symbolic compass)
promotional materials including posters and tickets
interactive audience experiences such as map-based seating and collectible “passport” concepts

The final outcome extended beyond a performance—it became a fully realized brand experience shaped collaboratively between creative direction and youth expression.

Role in details:

Creative Director, Curriculum Designer & Brand Strategist

• Designed and structured a complete marketing curriculum tailored for ages 8–14
• Introduced foundational concepts in marketing psychology, branding, and audience engagement
• Led the development of the project’s visual identity, including logo and thematic direction
• Guided participants in creating real-world marketing assets (posters, tickets, social media content)
• Conceptualized interactive audience experiences to enhance engagement with the performance
• Directed the narrative and visual flow of the final presentation to stakeholders
• Crafted a storytelling-driven presentation journey mirroring the emotional arc of the production