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Hi, I’m Maria Fernanda Cerezo, a Graphic Designer, Visual Designer, and Art/Creative Director with over a decade of experience shaping brand identities and visual communications for global audiences. I’m passionate about craft, detail, and aesthetic rigor, and I believe the difference between good and great lies in the details. I blend craft with strategy, leveraging AI-driven tools to accelerate creativity and data-informed decision making, and I thrive working across disciplines in multicultural, remote environments to elevate every brand touchpoint.…Hi, I’m Maria Fernanda Cerezo, a Graphic Designer, Visual Designer, and Art/Creative Director with over a decade of experience shaping brand identities and visual communications for global audiences. I’m passionate about craft, detail, and aesthetic rigor, and I believe the difference between good and great lies in the details. I blend craft with strategy, leveraging AI-driven tools to accelerate creativity and data-informed decision making, and I thrive working across disciplines in multicultural, remote environments to elevate every brand touchpoint.

Maria Fernanda Cerezo

Art Director, Creative Director, Graphic Designer, +6

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Hi, I’m Maria Fernanda Cerezo, a Graphic Designer, Visual Designer, and Art/Creative Director with over a decade of experience shaping brand identities and visual communications for global audiences. I’m passionate about craft, detail, and aesthetic rigor, and I believe the difference between good and great lies in the details. I blend craft with strategy, leveraging AI-driven tools to accelerate creativity and data-informed decision making, and I thrive working across disciplines in multicultural, remote environments to elevate every brand touchpoint.…Hi, I’m Maria Fernanda Cerezo, a Graphic Designer, Visual Designer, and Art/Creative Director with over a decade of experience shaping brand identities and visual communications for global audiences. I’m passionate about craft, detail, and aesthetic rigor, and I believe the difference between good and great lies in the details. I blend craft with strategy, leveraging AI-driven tools to accelerate creativity and data-informed decision making, and I thrive working across disciplines in multicultural, remote environments to elevate every brand touchpoint.

Available to hire

Hi, I’m Maria Fernanda Cerezo, a Graphic Designer, Visual Designer, and Art/Creative Director with over a decade of experience shaping brand identities and visual communications for global audiences. I’m passionate about craft, detail, and aesthetic rigor, and I believe the difference between good and great lies in the details.

I blend craft with strategy, leveraging AI-driven tools to accelerate creativity and data-informed decision making, and I thrive working across disciplines in multicultural, remote environments to elevate every brand touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

CSS

Intermediate

HTML5

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Beginner

Italian

Beginner

Work Experience

Visual Designer at Current Employer

January 1, 2024 - June 8, 2024

Develop high-quality visual assets for marketing campaigns across LATAM and North America. Lead creative direction for product launches, ensuring brand consistency and market differentiation.

Senior Visual Designer at Digital Marketing Team, Argentina

January 1, 2023 - January 1, 2024

Produced digital assets to boost client ROAS, executed creative storyboards and designed engaging multimedia content.

Marketing & Data Analyst Designer at Argentina

January 1, 2022 - January 1, 2023

Created marketing materials and internal training visuals, contributing to corporate communication and employee development.

Independent Graphic Designer at Freelance (LATAM & USA)

January 1, 2012 - January 1, 2025

Collaborated with Motorola, Pfizer, PepsiCo, and others to develop strategic visual content and branding solutions.

Visual Designer at Current Employer (Remote, USA)

January 1, 2024 - Present

Develop high-quality visual assets for marketing campaigns across LATAM and North America. Lead creative direction for product launches, ensuring brand consistency and market differentiation.

Senior Visual Designer at Digital Marketing Team, Argentina

January 1, 2024 - July 24, 2025

Produced digital assets to boost client ROAS, executed creative storyboards and designed engaging multimedia content.

Marketing & Data Analyst Designer at Argentina

January 1, 2023 - July 24, 2025

Created marketing materials and internal training visuals, contributing to corporate communication and employee development.

Independent Graphic Designer at Freelance (LATAM & USA)

January 1, 2025 - July 24, 2025

Collaborated with Motorola, Pfizer, PepsiCo, and others to develop strategic visual content and branding solutions.

Visual Designer at Current Employer

January 1, 2024 - Present

Develop high-quality visual assets for marketing campaigns across LATAM and North America. Lead creative direction for product launches, ensuring brand consistency and market differentiation.

Senior Visual Designer at Digital Marketing Team, Argentina

January 1, 2024 - July 24, 2025

Produced digital assets to boost client ROAS, executed creative storyboards and designed engaging multimedia content.

Marketing & Data Analyst Designer at Argentina

January 1, 2023 - July 24, 2025

Created marketing materials and internal training visuals, contributing to corporate communication and employee development.

Independent Graphic Designer at Freelance (LATAM & USA)

January 1, 2025 - July 24, 2025

Collaborated with Motorola, Pfizer, PepsiCo, and others to develop strategic visual content and branding solutions.

Visual Designer at RKD Group

January 1, 2024 - Present

Develop high-quality visual assets for marketing campaigns across LATAM and North America. Lead creative direction for product launches, ensuring brand consistency and market differentiation.

Senior Visual Designer at Digital Marketing Team, Argentina

January 1, 2024 - August 29, 2025

Produced digital assets to boost client ROAS, executed creative storyboards, and designed engaging multimedia content.

Marketing & Data Analyst Designer at Argentina

January 1, 2023 - August 29, 2025

Created marketing materials and internal training visuals, contributing to corporate communication and employee development.

Independent Graphic Designer at Freelance (LATAM & USA)

January 1, 2025 - August 29, 2025

Collaborated with Motorola, Pfizer, PepsiCo developing strategic visual content, branding solutions, and marketing assets and collaterals.

Independent Graphic Designer at Freelance

January 1, 2004 - Present

Collaborated with clients such as Motorola, Pfizer, and PepsiCo to create strategic visual content, branding solutions, and marketing assets. Leveraged AI tools to enhance creativity and efficiency while navigating tight deadlines and multiple client demands.

Senior Visual Designer at Lilo Social

January 1, 2023 - January 1, 2024

Produced high-performing digital assets and conversion-oriented ads to enhance client ROAS. Developed creative storyboards and designed engaging multimedia content that strengthened brand storytelling and maximized campaign performance.

Marketing & Data Analyst Designer at Convertics

January 1, 2022 - January 1, 2023

Created and designed marketing materials, internal training visuals, and graphic assets for a growth marketing agency. Contributed to corporate communication and employee development while ensuring visually engaging, on-brand designs for campaigns and internal initiatives.