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Hi, I’m Maria Fernandez Berríos, a passionate and innovative Brand Designer based in Barcelona. With over 8 years of experience across UI and web design, branding solutions, and AI-driven image generation, I collaborate with international clients to craft impactful visual identities and user-centric experiences. I regularly create AI-enhanced imagery using Stable Diffusion and Adobe Firefly, and deliver complete branding packages including logo design, brand guidelines, color palettes, and photography strategies. I’m committed to maintaining 100% brand consistency across rollouts and elevating engagement, as evidenced by boosting home page CTR by 5% in a recent project. I currently work as a freelance designer, partnering with clients across industries to translate business goals into cohesive design systems. I thrive in fast-paced environments and love mentoring junior designers, managing end-to-end campaigns, and delivering elegant, market-ready visuals that meet modern organizations’ needs.…Hi, I’m Maria Fernandez Berríos, a passionate and innovative Brand Designer based in Barcelona. With over 8 years of experience across UI and web design, branding solutions, and AI-driven image generation, I collaborate with international clients to craft impactful visual identities and user-centric experiences. I regularly create AI-enhanced imagery using Stable Diffusion and Adobe Firefly, and deliver complete branding packages including logo design, brand guidelines, color palettes, and photography strategies. I’m committed to maintaining 100% brand consistency across rollouts and elevating engagement, as evidenced by boosting home page CTR by 5% in a recent project. I currently work as a freelance designer, partnering with clients across industries to translate business goals into cohesive design systems. I thrive in fast-paced environments and love mentoring junior designers, managing end-to-end campaigns, and delivering elegant, market-ready visuals that meet modern organizations’ needs.

Maria Fernandez Berríos

Art Director, Brand Designer, Graphic Designer, +2

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Hi, I’m Maria Fernandez Berríos, a passionate and innovative Brand Designer based in Barcelona. With over 8 years of experience across UI and web design, branding solutions, and AI-driven image generation, I collaborate with international clients to craft impactful visual identities and user-centric experiences. I regularly create AI-enhanced imagery using Stable Diffusion and Adobe Firefly, and deliver complete branding packages including logo design, brand guidelines, color palettes, and photography strategies. I’m committed to maintaining 100% brand consistency across rollouts and elevating engagement, as evidenced by boosting home page CTR by 5% in a recent project. I currently work as a freelance designer, partnering with clients across industries to translate business goals into cohesive design systems. I thrive in fast-paced environments and love mentoring junior designers, managing end-to-end campaigns, and delivering elegant, market-ready visuals that meet modern organizations’ needs.…Hi, I’m Maria Fernandez Berríos, a passionate and innovative Brand Designer based in Barcelona. With over 8 years of experience across UI and web design, branding solutions, and AI-driven image generation, I collaborate with international clients to craft impactful visual identities and user-centric experiences. I regularly create AI-enhanced imagery using Stable Diffusion and Adobe Firefly, and deliver complete branding packages including logo design, brand guidelines, color palettes, and photography strategies. I’m committed to maintaining 100% brand consistency across rollouts and elevating engagement, as evidenced by boosting home page CTR by 5% in a recent project. I currently work as a freelance designer, partnering with clients across industries to translate business goals into cohesive design systems. I thrive in fast-paced environments and love mentoring junior designers, managing end-to-end campaigns, and delivering elegant, market-ready visuals that meet modern organizations’ needs.

Available to hire

Hi, I’m Maria Fernandez Berríos, a passionate and innovative Brand Designer based in Barcelona. With over 8 years of experience across UI and web design, branding solutions, and AI-driven image generation, I collaborate with international clients to craft impactful visual identities and user-centric experiences. I regularly create AI-enhanced imagery using Stable Diffusion and Adobe Firefly, and deliver complete branding packages including logo design, brand guidelines, color palettes, and photography strategies. I’m committed to maintaining 100% brand consistency across rollouts and elevating engagement, as evidenced by boosting home page CTR by 5% in a recent project.

I currently work as a freelance designer, partnering with clients across industries to translate business goals into cohesive design systems. I thrive in fast-paced environments and love mentoring junior designers, managing end-to-end campaigns, and delivering elegant, market-ready visuals that meet modern organizations’ needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Freelance Designer

April 1, 2023 - Present

Specialized in UI and Web Design, focusing on landing pages using Figma. Work directly with international clients and create AI-generated images using Stable Diffusion and Adobe Firefly. Offer modern branding services including logo design, brand guidelines, color palettes, and custom photography.

Senior Brand Designer at Wayfair Professional B2B

April 30, 2023 - August 20, 2025

Oversaw UK brand rollout ensuring consistent corporate identity across all channels. Created sophisticated design assets for web, social media, banners, and email. Designed animated assets to boost homepage CTR by 5%. Collaborated on A/B testing to improve newsletter open rates and managed templates and automation opportunities. Organized monthly retrospective meetings fostering partnerships between creatives and stakeholders.

Senior Graphic Designer at Wayfair B2C

September 30, 2022 - August 20, 2025

Collaborated with the Marketing team in a fast-paced environment conceptualizing and executing promotional campaigns. Created static and animated email assets, motion design for website, app, and Instagram. Art directed three photoshoots with endorser Barbara Schöneberger to create landing pages with seasonal content. Focused on KPIs such as increasing campaign click-through rates and improved team efficiency by developing Sketch templates that reduced asset export time.

Art Director at Dafiti Fashion Group

February 28, 2019 - August 20, 2025

Collaborated with the Creative Director on pre-production planning and concept refinement. Oversaw 20+ photo sessions including lookbooks, retail campaigns, and still life shoots. Worked closely with photographers, makeup artists, and producers to realize creative concepts. Curated and selected final images while managing the post-production process. Enhanced and retouched images with design elements for fashion sales and seasonal campaigns.

Art Director at Panda Chile

August 31, 2015 - August 20, 2025

Worked with fashion and beauty brand clients designing print materials for in-store displays and out-of-home advertising. Assisted the Senior Art Director on photoshoots for brand campaigns and created social media assets to enhance brand visibility and support marketing efforts.

Graphic Designer at iLabs

January 31, 2014 - August 20, 2025

Gained hands-on experience in digital and product design at a startup. Designed wireframes and landing pages. Created graphic designs for social media primarily on Facebook. Worked on product design for iOS and Android apps, developing foundations for cohesive digital user experiences.

Freelance Designer at Freelance Barcelona

April 1, 2024 - Present

Specialist in UI and Web Design with a focus on user experience. Engaged directly with international clients to understand their design needs. Generated innovative AI-driven imagery using Stable Diffusion and Adobe Firefly. Delivered contemporary branding solutions including logo design, brand guidelines, color palettes, and tailored photography.

Senior Brand Designer at Wayfair Professional (B2B)

April 1, 2023 - October 24, 2025

Oversaw branding across channels for B2B clients; produced refined design assets for online platforms, social media, banners, and newsletters; created dynamic animated assets; increased home page CTR and ensured 100% brand consistency across channels.

Senior Graphic Designer at Wayfair (B2C)

September 1, 2022 - October 24, 2025

Collaborated with marketing team in a high-pressure environment; conceptualized and executed comprehensive promotional campaigns; contributed to toolkits and design guidelines for key retail events; mentored junior designers; produced photo shoots and on-site assets.

Art Director at Panda Chile

August 1, 2015 - October 24, 2025

Designed print materials for in-store displays and out-of-home advertising; assisted Senior Art Director with photo shoots; crafted engaging social media assets to bolster brand visibility.

Graphic Designer at iLabs

January 1, 2014 - October 24, 2025

Gained hands-on experience in various aspects of digital and product design; focused on graphic design for social media campaigns and applications; contributed to UI assets for iOS and Android apps.

Art Director at Dafiti Fashion Group

February 1, 2019 - October 24, 2025

Collaborated with the Creative Director to strategize pre-production planning and refine concepts; supervised over 20 photo sessions, lookbooks, retail campaigns, and still-life shoots.