Moving into a stronger and more cohesive brand style, the “Spring has Sprung” and “Rainy Weather Nothing Better” campaigns create a collage or handmade approach to our digital presents. Next Adventure has a history of hand-made signage in all four stores, creating a colorful and one-of-a-kind feel that no other retailer has. This sets us apart from our competitors and creates a cohesive feel across the brand.

Looptworks collaborated with REI to sell the Weekender Duffel at REIs nationwide. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails…SO RAD, right?!

With a new look and feel to Looptworks’ weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia’s tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.

To keep Looptworks’ aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.

On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.

Each year, Under Armour Next chooses 8-9 outstanding high school student-athletes to participate in the UA Next workout program. “The Workout” provides these athletes with a firsthand experience of the training and recovery techniques that collegiate athletes receive. Participants also receive exclusive gear and have the opportunity to elevate their game.

Utilizing typography to embody the student-athletes, I was tasked with finding typefaces for “The Workout” athletes. The typography choices were crucial to connect the energy of the athletes to their style of play and to establish each athlete as their personalized brand. Though not responsible for creating logos, I aimed to enhance their branding and exclusive branded gear as part of this portfolio project.

What started as a campaign has evolved into a movement. Live Local INW is a local marketplace keeping the local dollar within the community. Instead of purchasing from multinational e-commerce brands, Live Local INW serves as a local directory where consumers discover the products they need can be purchased down the street and supports your local business owner.

For the two-month contract, I was responsible for overseeing everything creative. I designed digital and print ads, promotional collateral, and the overall aesthetic for video/photography content.