Autumn & Olive is a fashion brand concept created to celebrate timeless style, quality craftsmanship, and effortless elegance. The project explores a classic yet contemporary visual identity for a fashion label that values refined clothing, distinctive style, and versatile wardrobe essentials.
The brand style board brings together logo design, logo variations, typography, color selection, fabric textures, fashion imagery, and branded packaging to establish a cohesive visual direction. The earthy palette of terracotta, olive green, taupe, cream, and charcoal creates a warm, sophisticated identity inspired by classic fashion and modern styling.
The design combines elegant serif typography with clean sans-serif lettering, balancing luxury with readability. Fashion imagery showcases a variety of classic colors, tailored garments, and wardrobe pieces, while branded tags and shopping bags demonstrate how the identity can be applied across fashion products and retail packaging.
Key Deliverables
Primary logo and logo variations
2.Brand color palette and typography system
3.Fashion brand style board
Fabric and clothing visual direction
Branded tags and packaging concepts
Fashion imagery and brand applications
Visual identity presentation
Project Goal: To develop a distinctive, cohesive, and premium brand identity that reflects Autumn & Olive’s personality and creates a memorable visual experience across its products and customer touchpoints.
Brand Identity Design, Logo Design, Brand Guidelines, Fashion Branding, Typography, Packaging Design, Art Direction, Visual Communication.…Autumn & Olive is a fashion brand concept created to celebrate timeless style, quality craftsmanship, and effortless elegance. The project explores a classic yet contemporary visual identity for a fashion label that values refined clothing, distinctive style, and versatile wardrobe essentials.
The brand style board brings together logo design, logo variations, typography, color selection, fabric textures, fashion imagery, and branded packaging to establish a cohesive visual direction. The earthy palette of terracotta, olive green, taupe, cream, and charcoal creates a warm, sophisticated identity inspired by classic fashion and modern styling.
The design combines elegant serif typography with clean sans-serif lettering, balancing luxury with readability. Fashion imagery showcases a variety of classic colors, tailored garments, and wardrobe pieces, while branded tags and shopping bags demonstrate how the identity can be applied across fashion products and retail packaging.
Key Deliverables
Primary logo and logo variations
2.Brand color palette and typography system
3.Fashion brand style board
Fabric and clothing visual direction
Branded tags and packaging concepts
Fashion imagery and brand applications
Visual identity presentation
Project Goal: To develop a distinctive, cohesive, and premium brand identity that reflects Autumn & Olive’s personality and creates a memorable visual experience across its products and customer touchpoints.
Brand Identity Design, Logo Design, Brand Guidelines, Fashion Branding, Typography, Packaging Design, Art Direction, Visual Communication.WW…