I am a creative and results-driven Social Media Marketing Specialist with extensive experience in managing digital campaigns, building online communities, and developing brand visibility across multiple platforms. I excel at leveraging analytics tools, content creation strategies, and paid advertising to drive engagement, leads, and sales. I am known for data-driven decision-making, innovative content strategies, and the ability to optimize marketing ROI. I enjoy collaborating with cross-functional teams and clients to deliver measurable growth and impactful campaigns.…

Florence Enefiok

PRO
5.0 (2 reviews)

I am a creative and results-driven Social Media Marketing Specialist with extensive experience in managing digital campaigns, building online communities, and developing brand visibility across multiple platforms. I excel at leveraging analytics tools, content creation strategies, and paid advertising to drive engagement, leads, and sales. I am known for data-driven decision-making, innovative content strategies, and the ability to optimize marketing ROI. I enjoy collaborating with cross-functional teams and clients to deliver measurable growth and impactful campaigns.…

Available to hire

I am a creative and results-driven Social Media Marketing Specialist with extensive experience in managing digital campaigns, building online communities, and developing brand visibility across multiple platforms.
I excel at leveraging analytics tools, content creation strategies, and paid advertising to drive engagement, leads, and sales. I am known for data-driven decision-making, innovative content strategies, and the ability to optimize marketing ROI. I enjoy collaborating with cross-functional teams and clients to deliver measurable growth and impactful campaigns.

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Language

English
Fluent
French
Intermediate

Work Experience

Social Media Manager (Remote Contract) at Digital Growth Agency – USA
December 31, 2025 - September 22, 2025
Created and executed social media content calendars, boosting engagement by 45% within three months. Launched targeted ad campaigns that generated a 30% increase in qualified leads. Managed influencer collaborations that expanded brand reach to over 100k new users. Designed branded templates and graphics using Canva, maintaining a consistent visual identity. Tracked KPIs and prepared monthly performance reports to guide strategy optimization.
Content & Marketing Strategist (Remote Contract) at Wellness & Lifestyle Brand – UK
December 31, 2024 - September 22, 2025
Developed cross-platform campaigns (Instagram, TikTok, YouTube) that increased sales by 25%. Produced engaging video content (reels, shorts) resulting in a 60% boost in organic reach. Conducted competitor analysis and trend research to inform creative campaigns. Built automated email nurturing sequences in Mailchimp to re-engage inactive subscribers. Coordinated seasonal promotions that improved customer retention rates by 20%.
Social Media Executive at E-commerce Fashion Brand – Nigeria
December 31, 2023 - September 22, 2025
Managed daily posting and audience interaction, growing followers from 5k to 20k organically. Designed and launched paid ad campaigns that doubled online sales in six months. Partnered with micro-influencers to promote new collections, achieving a 3x ROI. Created storytelling-driven campaigns that increased brand awareness and engagement. Prepared analytics dashboards tracking engagement, conversion, and revenue impact.
Social Media Manager at Digital Growth Agency
January 1, 2025 - September 22, 2025
Created and executed social media content calendars, boosting engagement by 45% within three months. Launched targeted ad campaigns that generated a 30% increase in qualified leads. Managed influencer collaborations that expanded brand reach to over 100k new users. Designed branded templates and graphics using Canva, maintaining consistent visual identity. Tracked KPIs and prepared monthly performance reports to guide strategy optimization.
Content & Marketing Strategist at Wellness & Lifestyle Brand
January 1, 2024 - September 22, 2025
Developed cross-platform campaigns (Instagram, TikTok, YouTube) that increased sales by 25%. Produced engaging video content (reels, shorts) resulting in a 60% boost in organic reach. Conducted competitor analysis and trend research to inform creative campaigns. Built automated email nurturing sequences in Mailchimp to re-engage inactive subscribers. Coordinated seasonal promotions that improved customer retention rates by 20%.
Social Media Executive at E-commerce Fashion Brand (Nigeria)
January 1, 2023 - September 22, 2025
Managed daily posting and audience interaction, growing followers from 5k to 20k organically. Designed and launched paid ad campaigns that doubled online sales in six months. Partnered with micro-influencers to promote new collections, achieving a 3x ROI. Created storytelling-driven campaigns that increased brand awareness and engagement. Prepared analytics dashboards tracking engagement, conversion, and revenue impact.

Education

Bachelor of Business Management at Obafemi Awolowo University
January 1, 2018 - January 1, 2022

Qualifications

Klaviyo product certificate
February 1, 2024 - August 1, 2025
Digital Marketing Institution: Hubspot
January 1, 2022 - December 31, 2022
Meta Social Media Marketing Certification
January 1, 2024 - September 22, 2025
Google Analytics Certification
January 1, 2024 - September 22, 2025
HubSpot Digital Marketing Certification
January 1, 2023 - September 22, 2025
Canva Design School – Social Media Design
January 1, 2023 - September 22, 2025
Hootsuite Advanced Social Media Strategy
January 1, 2022 - September 22, 2025

Industry Experience

Retail, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
    paper Social Media Manager

    Managed brand presence across Instagram, Facebook, and LinkedIn, ensuring consistent messaging and design.

    Created and scheduled engaging content (feed posts, stories, reels) that aligned with brand values.

    Implemented growth strategies that strengthened brand visibility and audience engagement.

    Coordinated with the team to optimize social media campaigns for brand awareness and lead generation.
    Impact: Increased follower engagement and improved brand perception in a competitive industry.