Bio-Planet, a retailer of bio products in Belgium, had an online magazine which was not optimized for digital consumption. Particularly on mobile devices—where the majority of users accessed it. As a result, engagement and readership steadily declined.
The Objective? Increasing activity and clickthrough rate by making the folder more accessible and user friendly on mobile devices.
We hosted a creative workshop with several key stakeholders in attendance. I led the session, starting with a brief introduction and an overview of UI fundamentals.
Next, we conducted a competitor analysis to gain insights and inspiration.
After that, we split into groups of four to run a “Crazy 8” ideation exercise, generating ideas for the new and improved digital magazine for Bio-Planet.
Finally, each group presented their concepts, and together we selected the five strongest ideas to move forward with.
The redesigned online magazine resulted in a significantly improved user experience.
With a more intuitive UI and optimized navigation flow, users were able to engage more easily with the content. The enhanced mobile responsiveness and interactive elements led to a smoother customer journey and increased engagement.
As a result, we saw a notable rise in click-through rates to both recipes and product pages on the Bio-Planet website.…Bio-Planet, a retailer of bio products in Belgium, had an online magazine which was not optimized for digital consumption. Particularly on mobile devices—where the majority of users accessed it. As a result, engagement and readership steadily declined.
The Objective? Increasing activity and clickthrough rate by making the folder more accessible and user friendly on mobile devices.
We hosted a creative workshop with several key stakeholders in attendance. I led the session, starting with a brief introduction and an overview of UI fundamentals.
Next, we conducted a competitor analysis to gain insights and inspiration.
After that, we split into groups of four to run a “Crazy 8” ideation exercise, generating ideas for the new and improved digital magazine for Bio-Planet.
Finally, each group presented their concepts, and together we selected the five strongest ideas to move forward with.
The redesigned online magazine resulted in a significantly improved user experience.
With a more intuitive UI and optimized navigation flow, users were able to engage more easily with the content. The enhanced mobile responsiveness and interactive elements led to a smoother customer journey and increased engagement.
As a result, we saw a notable rise in click-through rates to both recipes and product pages on the Bio-Planet website.WW…