Chopard – Legacy Series

The Legacy series is a long-term video project developed for Maison Chopard, dedicated to showcasing the heritage, values and savoir-faire of the House.

I was entrusted with the project from its inception and took the lead in defining its overall creative direction, in close collaboration with the Marketing Director and the Head of the Image Department. While I was not the artistic director, I played a central role in shaping the artistic orientation of the series and translating it into a coherent and meaningful visual narrative.

I was responsible for steering the project both creatively and organizationally: defining the creative intention, identifying and selecting the right creative and production partners, and accompanying the development of the six films currently released (with additional films in preparation). Throughout the process, I guided the teams step by step, provided creative feedback, ensured narrative and visual coherence, and adjusted the direction when necessary to align creative ambition with production realities.

I was also closely involved in the writing process. I co-developed the voice-over content, defining the narrative axes, intentions, tone and boundaries of the storytelling. While the final scripts were refined with a native English writer, I led the narrative vision and ensured consistency across all films. I also contributed to decisions regarding voice recording and musical direction, to support the emotional and symbolic dimension of the series.

The Legacy series became one of my key projects at Chopard and a significant success for the brand, both in terms of image and storytelling. It represents a project I carried with strong personal investment and leadership, combining creative vision, strategic thinking and precise execution.

https://www.youtube.com/playlist?list=PLPuFx1R3rWd-YQtV1pPI7e-FAytWSqu7V