Chopard – Arty Christmas Campaigns (2019–2021)

Video Project Manager & Creative Lead (Client-side)

The Arty Christmas campaigns are Chopard’s annual festive storytelling projects, developed as recurring video campaigns across multiple years. I collaborated on the first three editions of the series (2019, 2020 and 2021), working closely with internal teams and a Paris-based production company.

While the original concept pre-existed my arrival, I played a key role in accompanying and strengthening the creative execution of the campaigns over time. I was responsible for steering the projects internally, ensuring continuity from one year to the next, and elevating the overall visual and narrative quality through a strong attention to detail and consistency.

A central aspect of my work on Arty was the close collaboration with Chopard’s social media teams. I actively worked to bridge the gap between creative production and digital strategy, ensuring that video content was designed with clear objectives, adapted formats and narrative structures aligned with social media usage. This approach—new at the time—was integrated into the planning, writing and production phases of the campaigns, with a strong focus on purpose-driven video creation rather than content produced without a defined use case.

Throughout the process, I accompanied the creative development, challenged the production team when necessary, and contributed to refining the visual language within a constrained creative framework. I supervised all stages of post-production, reviewing edits, music choices and overall pacing, and introduced subtle but meaningful elements such as integrated opening and closing credits, reinforcing the cinematic coherence of the series beyond a simple end logo.

These campaigns represent a significant part of my work at Chopard, illustrating my ability to operate within established creative boundaries while bringing structure, visual rigor and creative intelligence to recurring branded storytelling projects.

https://www.youtube.com/playlist?list=PLPuFx1R3rWd-wk8NAFo8P0XlJvhEyXKYt