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I’m Franco Guidi, a London-based photographer and visual content specialist with 10+ years at the intersection of luxury fashion and visual storytelling. I’ve advised designers and buyers on optimizing product imagery for online retail, and I specialise in jewellery, beauty, and product-on-model work—always with a philosophy of “visual honesty” so the luxury speaks clearly and confidently. Most recently, I’ve added a data-informed digital marketing approach to my creative process, supporting how visual content performs across e-commerce and social channels. From high-volume studio production and rapid launch turnaround to building long-term brand visual identity, I help brands translate their materials, craftsmanship, and mood into images that feel true, premium, and ready to convert.…I’m Franco Guidi, a London-based photographer and visual content specialist with 10+ years at the intersection of luxury fashion and visual storytelling. I’ve advised designers and buyers on optimizing product imagery for online retail, and I specialise in jewellery, beauty, and product-on-model work—always with a philosophy of “visual honesty” so the luxury speaks clearly and confidently. Most recently, I’ve added a data-informed digital marketing approach to my creative process, supporting how visual content performs across e-commerce and social channels. From high-volume studio production and rapid launch turnaround to building long-term brand visual identity, I help brands translate their materials, craftsmanship, and mood into images that feel true, premium, and ready to convert.

Franco Guidi

Photographer, Director of Photography, Creative Director, +2

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I’m Franco Guidi, a London-based photographer and visual content specialist with 10+ years at the intersection of luxury fashion and visual storytelling. I’ve advised designers and buyers on optimizing product imagery for online retail, and I specialise in jewellery, beauty, and product-on-model work—always with a philosophy of “visual honesty” so the luxury speaks clearly and confidently. Most recently, I’ve added a data-informed digital marketing approach to my creative process, supporting how visual content performs across e-commerce and social channels. From high-volume studio production and rapid launch turnaround to building long-term brand visual identity, I help brands translate their materials, craftsmanship, and mood into images that feel true, premium, and ready to convert.…I’m Franco Guidi, a London-based photographer and visual content specialist with 10+ years at the intersection of luxury fashion and visual storytelling. I’ve advised designers and buyers on optimizing product imagery for online retail, and I specialise in jewellery, beauty, and product-on-model work—always with a philosophy of “visual honesty” so the luxury speaks clearly and confidently. Most recently, I’ve added a data-informed digital marketing approach to my creative process, supporting how visual content performs across e-commerce and social channels. From high-volume studio production and rapid launch turnaround to building long-term brand visual identity, I help brands translate their materials, craftsmanship, and mood into images that feel true, premium, and ready to convert.

Available to hire

I’m Franco Guidi, a London-based photographer and visual content specialist with 10+ years at the intersection of luxury fashion and visual storytelling. I’ve advised designers and buyers on optimizing product imagery for online retail, and I specialise in jewellery, beauty, and product-on-model work—always with a philosophy of “visual honesty” so the luxury speaks clearly and confidently.

Most recently, I’ve added a data-informed digital marketing approach to my creative process, supporting how visual content performs across e-commerce and social channels. From high-volume studio production and rapid launch turnaround to building long-term brand visual identity, I help brands translate their materials, craftsmanship, and mood into images that feel true, premium, and ready to convert.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Fashion & Still Life Photographer / Visual Content at Liberty London (Part-Time)

November 1, 2017 - November 1, 2023

Advised Liberty jewellery designers and buyers on how collections would photograph, shaping styling and digital presentation. Produced daily product and editorial content across high-end jewellery brands, supporting the brand’s growth during a six-year tenure. Managed launch visuals and still-life/editorial workflows for multiple brand rollouts within tight window constraints, contributing high-quality imagery for both digital channels and in-store debuts.

Fashion & Still Life Photographer at I Heart Studios

September 1, 2014 - October 1, 2016

Captured high-volume fashion and accessories imagery for premium global clients including Harrods and Jimmy Choo. Provided creative direction and training to freelance photographers, reducing time-to-retouching and improving on-set guidance to minimise reshoots. Supported campaigns and editorial-style production with consistent quality across varied client requirements.

Freelance Photographer & Visual Content Specialist at Self-Employed

November 1, 2011 - Present

Delivered studio and on-location digital content, art direction, and short-form video for luxury brands across multiple studios. Supported end-to-end creative production including mood boards, props, props and lighting design, and production coordination for brand-specific visual identity. Provided ongoing photography for Lily Gabriella after establishing the brand’s look and shoot approach, and advised clients on visual strategy that led to in-house production capabilities. Achieved high-volume delivery with fast turnaround for seasonal launches, and directed model tests for major agencies to secure new representation.

International Sales Manager at Figli di Enio Pescini

February 1, 2011 - October 1, 2011

Coordinated prototypes and production orders for elite luxury clients, bridging technical and creative teams to keep production aligned with brand expectations. Managed client-facing logistics for orders associated with high-profile fashion houses.

PR & Marketing Assistant (Footwear) at Gucci

May 1, 2008 - June 1, 2009

Supported campaign logistics by managing supplier relationships and coordinating samples for global events and editorial photoshoots. Worked under tight deadlines and contributed to smooth execution of high-profile marketing and media deliverables.