Brand Identity - Expresso Partners

Client: Expresso Partners
Role: Brand Identity Designer
Year: 2026

Overview
Expresso Partners is a coffee-supply and delivery company serving independent cafés and hospitality businesses. I developed the brand from the initial logo concepts through the final identity system and guidelines.
The work included logo design, color and typography standards, delivery vehicles, uniforms, packaging, signage, and digital concepts.

Challenge
The identity needed to communicate reliable delivery while still feeling connected to coffee culture. It had to look professional without becoming too corporate or relying on familiar coffee symbols.
The logo also needed to work at very different sizes, from app icons and embroidery to vans and warehouse signage.

Goals
Create a memorable identity around coffee, delivery, and partnership.
Build a flexible logo system for print, digital, and environmental use.
Establish clear standards for color, typography, spacing, and logo use.
Make the system easy to apply as the business grows.