Fredrick Giles

SUNEX Tools — Packaging System Brand: Sunex Tools Role: Senior Graphic Artist (in-house) Years: 2021–end year] Overview I led packaging design and production for Sunex Tools, covering hundreds of SKUs across professional and consumer tool lines. I also managed the company's Monday.com workflow platform, connecting product development, marketing, and vendors so design work moved from concept to print on schedule. The Challenge Sunex's fast-growing catalog needed one packaging system that could: Scale across many product categories and package formats Present technical specs and part numbers clearly Stay consistent across international vendors and print partners Cut design and proofing time It had to be disciplined enough to read as one brand, yet flexible enough to stand out on the shelf across hundreds of products. The Solution I built a modular packaging system grounded in clarity and hierarchy. Unified Visual System: shared grid, hierarchy, and icon set across all packaging tiers Color-Coded Categories: a color system that separates product families while staying on brand Typography Standards: clear hierarchy for features, part numbers, and specifications Production-Ready Templates: dieline templates for boxes, sleeves, clamshells, and labels Workflow Automation: a Monday.com pipeline tracking design status, vendor feedback, and versions Cross-Team Collaboration: worked with engineers, product managers, and offshore printers to keep every file accurate through production Impact Designed and maintained packaging for 300+ SKUs a year Cut proofing and approval time by 35% through workflow automation Improved brand consistency and shelf impact across retail channels Strengthened coordination between design, product, and logistics teams

• Brand Strategist
• Graphic Designer
• Project Manager

Farmhouse Coffee — Brand Guidelines & Environmental Design Client: Farmhouse Coffee Role: Brand Systems Designer / Environmental Graphic Designer Overview Farmhouse Coffee is a community-driven café built on hospitality, craftsmanship, and connection. I was hired to expand their existing logo into a full brand system for new store openings, covering guidelines, environmental graphics, signage, merchandise, and marketing content. The Challenge Farmhouse had a strong logo and a loyal local following, but no structured system for keeping things consistent. As they expanded to new locations, they needed an identity that could adapt to interiors, exterior signage, and digital channels without losing its authentic feel. The Solution I built a unified visual and environmental system that carried the brand from screen to storefront. Brand Guidelines: color palette, typography, layout grids, and usage rules Environmental Graphics: wayfinding, menu boards, and wall graphics tailored to each store's layout Production & Fabrication: managed print and cut vinyl production for accurate, consistent installs Content Capture: photographed grand openings and interiors for social, press, and promotion Cross-Channel Consistency: applied the system to merchandise, cups, and marketing collateral Impact Delivered Farmhouse's first formal brand guidelines, giving future locations a ready-made standard Improved in-store branding and navigation with clear signage and environmental graphics Produced brand photography for ongoing digital and promotional use Strengthened the brand's presence in the local community through consistent execution

• Brand Strategist
• Creative Director
• Graphic Designer
• +1

Social Cigar Lounge — Branded Spaces Client: Social Cigar Lounge Role: Creative Director & Production, Interior Graphics Overview The owners of Social Cigar Lounge wanted a high-end, contemporary atmosphere that felt sophisticated but still welcoming. I assisted in creative direction for the interior graphics and handled production myself, taking the brand experience from concept to installed walls. The Challenge A cigar lounge is intentionally dim and moody, which makes signage and graphics harder to read. The design had to feel premium and understated while still guiding guests through the space and keeping the brand visible. The Solution I used a minimalist design language with metallic accents, moody color tones, and custom typography on feature walls. Every detail, from logo placement to wall art and vinyl, was designed to match the brand's modern look while improving flow and readability in low light. I then sourced materials, cut, and installed every vinyl graphic in the space, and produced branded apparel for the launch event. Environmental graphics and feature wall treatments Wayfinding and brand signage Vinyl sourcing, cutting, and full installation Custom heat-pressed t-shirts for the launch event

• Brand Strategist
• Creative Director
• Graphic Designer
• +1