Twine

Branded Space - Social Cigar Lounge

Fredrick Giles
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Social Cigar Lounge — Branded Spaces
Client: Social Cigar Lounge
Role: Creative Director & Production, Interior Graphics

Overview
The owners of Social Cigar Lounge wanted a high-end, contemporary atmosphere that felt sophisticated but still welcoming. I assisted in creative direction for the interior graphics and handled production myself, taking the brand experience from concept to installed walls.

The Challenge
A cigar lounge is intentionally dim and moody, which makes signage and graphics harder to read. The design had to feel premium and understated while still guiding guests through the space and keeping the brand visible.

The Solution
I used a minimalist design language with metallic accents, moody color tones, and custom typography on feature walls. Every detail, from logo placement to wall art and vinyl, was designed to match the brand’s modern look while improving flow and readability in low light. I then sourced materials, cut, and installed every vinyl graphic in the space, and produced branded apparel for the launch event.

  • Environmental graphics and feature wall treatments
  • Wayfinding and brand signage
  • Vinyl sourcing, cutting, and full installation
  • Custom heat-pressed t-shirts for the launch event