Brand Guidelines - Farmhouse Coffee

Farmhouse Coffee — Brand Guidelines & Environmental Design
Client: Farmhouse Coffee
Role: Brand Systems Designer / Environmental Graphic Designer

Overview
Farmhouse Coffee is a community-driven café built on hospitality, craftsmanship, and connection. I was hired to expand their existing logo into a full brand system for new store openings, covering guidelines, environmental graphics, signage, merchandise, and marketing content.

The Challenge
Farmhouse had a strong logo and a loyal local following, but no structured system for keeping things consistent. As they expanded to new locations, they needed an identity that could adapt to interiors, exterior signage, and digital channels without losing its authentic feel.

The Solution
I built a unified visual and environmental system that carried the brand from screen to storefront.

• Brand Guidelines: color palette, typography, layout grids, and usage rules
• Environmental Graphics: wayfinding, menu boards, and wall graphics tailored to each store’s layout
• Production & Fabrication: managed print and cut vinyl production for accurate, consistent installs
• Content Capture: photographed grand openings and interiors for social, press, and promotion
• Cross-Channel Consistency: applied the system to merchandise, cups, and marketing collateral

Impact

• Delivered Farmhouse’s first formal brand guidelines, giving future locations a ready-made standard
• Improved in-store branding and navigation with clear signage and environmental graphics
• Produced brand photography for ongoing digital and promotional use
• Strengthened the brand’s presence in the local community through consistent execution