Event Brand Systems- American Clean Power Association

American Clean Power Association (ACP)
Client: American Clean Power Association (via Vario Productions)
Role: Creative Content Manager / Lead Designer
Years: 2022–2026

Overview
Since 2022, I’ve been the creative content manager between Vario Productions and the American Clean Power Association (ACP), the national trade group for wind, solar, storage, and transmission. I lead design and execution for ACP’s six annual conferences, turning brand strategy into visual systems that hold together across every screen, sign, and space.

The Events

• CLEANPOWER Conference & Exhibition: ACP’s flagship, with 9,000+ attendees and 500+ exhibitors
• Operations, Maintenance & Safety (OMS): workforce development, field safety, and operations
• Siting & Permitting: environmental planning, policy, and community engagement
• Recharge: Energy Storage Summit: storage and battery technology
• PEAK: Performance, Modeling & Assessment: analytics and performance optimization
• Offshore WINDPOWER: offshore wind development and supply chain

The Challenge
Each event needed its own identity that still read as ACP. Every system had to work across:

• LED stage graphics and presentation content
• Environmental signage and wayfinding
• Print and digital collateral (programs, badges, sponsor walls)
• Master PowerPoint templates for 10+ breakout rooms
• Motion graphics and recap videos delivered within 24 hours of show close
  Running six event brands a year also meant building workflows that could carry each one from concept to show floor.

The Solution
I built modular visual systems for each event, grounded in clean geometry, flexible layouts, and energetic color, so every show had its own personality inside the ACP family.

• Event Identity Systems: logos, palettes, and visual language for each conference
• Stage & Motion Design: LED wall content, presentation templates, and lower-third animations
• Environmental Branding: entrance arches, registration graphics, signage, and wayfinding
• Cross-Team Workflow: shared creative libraries, approval processes, and version tracking across ACP, Vario, and vendors
• On-Site Creative Lead: ran creative in the Speaker Ready Room, supporting presenters, solving tech issues, and keeping every stage on brand
• Recap Video Editing: recap videos for 7–10 shows a year, extending each event’s identity into post-event storytelling