Dr. Rita Garabet - Personal Brand Design

The Challenge

Dr. Rita Garabet had already built a strong reputation as a cosmetic dentist, with patients choosing her for her expertise and personality, not simply for the practice she worked in. The challenge was to create a personal brand that felt as distinctive as she is.
The identity needed to bring together two sides that do not usually meet in dentistry: luxury and warmth, professionalism and personality, editorial aesthetics and a little bit of rock’n’roll.

What I Did

I built the visual identity around Rita herself, rather than creating another polished but forgettable dental brand.
The identity combines an editorial, premium aesthetic with warmer, more personal details. I developed the logo suite, typography, colour palette and supporting visual language, including the “by dr. Rita” signature for content that speaks directly in her voice.

I also shaped the communication direction around her personality, using humour and a confident tone to make cosmetic dentistry feel more approachable without losing the expertise and trust that sit at the heart of her work.

The Result

The result is a cosmetic dentistry personal brand that feels polished and premium, but still warm, confident, and unmistakably Rita.
Instead of blending into the world of traditional dental branding, the identity gives her a recognisable visual and verbal presence of her own. It creates a brand that can build trust before a patient even walks through the door, while leaving plenty of room for Rita’s personality to come through.