Twine

Collabia - Logo design

Gabriela Pranjić
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The Challenge

Collabia is a marketing platform built around collaboration, bringing brands, influencers and the platform itself together.
The challenge was to create a logo that could communicate that idea without becoming another generic tech or marketing identity. It needed to feel modern and authoritative, but still have a visual detail that made the brand recognisable and connected to communication.

What I Did

I built the identity around the idea of connection.
The wordmark uses interlocking forms to visually bring the different sides of Collabia together, while the custom detail in the double “L” continues into the icon, where it becomes a speech bubble. This connects the logo directly to the brand’s role as a communication and collaboration tool.

I developed the primary logo, secondary variations and icon, creating a flexible system that could work across everything from larger brand applications to small digital touchpoints like social profiles and favicons.
The visual language stays intentionally monochrome, using bold typography and thin outlined details to create a confident, modern feel without adding unnecessary visual noise.

The Result

The result is a visual identity that makes collaboration part of the brand itself.
The logo works as more than just a name. Its forms connect, overlap and communicate, giving Collabia a distinctive mark that can hold its own across digital and physical applications.

Smart, direct and built to connect.

Check out on Behance: