Artist Brand Identity & Creative Direction

A comprehensive brand identity and creative direction project for an emerging multidisciplinary artist based in Tuscany, developed through the Lambert Phillips Foundation.
The project began with the creation of a distinctive logo — a fluid, hand-drawn illustration derived from the artist’s own sculptural work, redrawn in Adobe Illustrator to function across all media as both a logo and an embossed watermark. A full visual identity was developed around this mark, including a curated colour palette, custom typography, business cards, and promotional postcards in four selected colourways.
The scope extended beyond design into full creative and strategic support — encompassing website concept and development, artist biography and storytelling, photography of the artist and her work, exhibition planning, press outreach, and sales facilitation.
The result is a cohesive, considered identity that reflects the raw, instinctive quality of the artist’s practice while positioning her professionally within the contemporary art world.
Services: Logo Design · Brand Identity · Visual Strategy · Print & Marketing Materials · Embossed Watermark Production · Website Design · Artist Photography · Creative Mentorship · Exhibition Planning · Press & Storytelling
Tools: Adobe Illustrator · InDesign · Photoshop