I'm a senior designer with extensive experience across brand, marketing, and digital design, delivering end-to-end creative across campaigns, websites, landing pages, paid media, lifecycle and print. I also bring UX/UI experience contributing to user-centered design, and I’m keen to continue growing into product design roles with greater end-to-end ownership. I enjoy collaborating with product, marketing and global teams to translate briefs into brand-aligned visual outcomes across multiple touchpoints. I’m passionate about scalable design systems, accessible experiences, and delivering work that blends business impact with delightful user experiences.

Gabriela Brandao

I'm a senior designer with extensive experience across brand, marketing, and digital design, delivering end-to-end creative across campaigns, websites, landing pages, paid media, lifecycle and print. I also bring UX/UI experience contributing to user-centered design, and I’m keen to continue growing into product design roles with greater end-to-end ownership. I enjoy collaborating with product, marketing and global teams to translate briefs into brand-aligned visual outcomes across multiple touchpoints. I’m passionate about scalable design systems, accessible experiences, and delivering work that blends business impact with delightful user experiences.

Available to hire

I’m a senior designer with extensive experience across brand, marketing, and digital design, delivering end-to-end creative across campaigns, websites, landing pages, paid media, lifecycle and print. I also bring UX/UI experience contributing to user-centered design, and I’m keen to continue growing into product design roles with greater end-to-end ownership.

I enjoy collaborating with product, marketing and global teams to translate briefs into brand-aligned visual outcomes across multiple touchpoints. I’m passionate about scalable design systems, accessible experiences, and delivering work that blends business impact with delightful user experiences.

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Language

English
Fluent

Work Experience

Senior Digital Designer (UX/UI) at Prezzee
January 1, 2021 - January 1, 2026
Owned design execution across Prezzee’s marketing and brand initiatives for both consumer and business audiences, collaborating with product, marketing, and global teams. Drove design delivery across digital and print, supporting global campaigns, lifecycle communications, paid media, and web. Led the design of a modular Email Design System to improve consistency and quality across B2B email communications. Translated briefs and strategy into clear, brand-aligned visual outcomes across multiple touchpoints.
Senior Digital Designer (Contract) at XE.com
January 1, 2024 - January 1, 2025
Partnered with XE as a freelance Senior Digital Designer, supporting marketing and growth teams across digital, print, lifecycle, and paid channels. Drove design across key touchpoints, elevating lifecycle communications and optimizing landing pages and paid media for conversion.
Lead Digital & UX/UI Designer at PointData
January 1, 2019 - January 1, 2021
Led end-to-end design across product, brand, and marketing initiatives. Led research, testing, design execution, and delivery across digital products. Planned and facilitated user testing to inform product-aligned design decisions. Led the rebrand across parent and subsidiary brands. Owned the full design effort for the Valeri Platform. Delivered marketing and campaign assets across digital and print, including social, eDMs, and promotional collateral.
Hotel Manager & Graphic Designer at Austleisure Group
January 1, 2010 - January 1, 2016
Led day-to-day team operations while also owning creative responsibilities. Worked with multiple managers and departments to align on sales performance and staff development, hosting regular check-ins to ensure tasks were delivered efficiently and on time. Led events and packaging projects for FarmClub Australia, managing creative execution from concept through delivery.
Travel Consultant & Marketing Assistant at Pelagio Turismo
January 1, 2007 - January 1, 2010
Translated clients’ preferences into travel plans, including itinerary costs and options; negotiated with agents, accommodation owners, and transport providers. Maintained relevant information on the website and designed weekly newsletters for the company.
Senior Digital Designer at Prezzee
January 1, 2021 - Present
Owned design execution across Prezzee’s marketing and brand initiatives for both consumer and business audiences, working closely with product, marketing, and global teams. Led design across digital and email-centric experiences, supporting global campaigns, lifecycle communications, paid media, and web. Led the design of a modular Email Design System to improve speed, consistency, and quality across B2B email communications. Translated briefs and strategy into clear, brand-aligned visual outcomes across multiple touchpoints.
UX/UI Designer (Contract) at Xero
January 1, 2022 - December 31, 2022
Worked collaboratively with product and design teams to improve the home page experience through a mobile-first approach.
UX/UI Designer (Contract) at frankiepress
January 1, 2022 - December 31, 2022
Drove exploration of functional and aesthetic solutions alongside designers to increase shop traffic and cart take; Planned, coordinated, and conducted foundational research and user testing to validate design decisions.
Graphic Designer at Aust Leisure Group
January 1, 2010 - December 31, 2016
Hotel Manager and Graphic Designer; Led day-to-day team operations while owning creative responsibilities and packaging projects; collaborating with departments to align on sales performance and staff development.
Travel Consultant | Marketing Assistant at Pelagio Turismo
January 1, 2007 - December 31, 2010
Translated clients' preferences into travel plans, negotiated with agents and providers, maintained website content, and designed weekly newsletters for the company.
Hotel Manager / Graphic Designer at Aust Leisure Group
January 1, 2010 - January 1, 2016
Led day-to-day team operations while owning creative responsibilities. Worked closely with other managers and departments to align on sales performance and staff development. Led events and packaging projects for FarmClub Australia, managing creative execution from concept through to delivery.
Travel Consultant / Marketing Assistant at Pelagio Turismo
January 1, 2007 - January 1, 2010
Translated clients' preferences into proper travel plans, including itinerary costs and options; negotiating with agents, accommodation owners, and transport providers. Maintained relevant information on the website and created weekly newsletters for the company.

Education

Bachelor of Communication Design at Billy Blue College of Design
January 1, 2013 - January 1, 2016
Advanced Diploma of Marketing at Australian Pacific College
January 11, 2030 - April 14, 2026
Masters of Information Technology (System Analysis) at AcademyXi
January 1, 2022 - December 31, 2022
Advanced Diploma of Marketing at Australian Pacific College
January 1, 2011 - December 31, 2012
Masters of Information Technology (System Analysis) at AcademyXi
January 1, 2022 - April 14, 2026
Bachelor of Communication Design at Charles Sturt University
January 1, 2016 - December 31, 2018
Diploma at Billy Blue College of Design
January 1, 2013 - December 31, 2016
Advanced Diploma of Marketing at Australian Pacific College
January 1, 2011 - December 31, 2012

Qualifications

Master of Information Technology (System Analysis)
January 11, 2030 - April 14, 2026
Bachelor of Communication Design
January 11, 2030 - April 14, 2026
Advanced Diploma of Marketing
January 11, 2030 - April 14, 2026
Advanced Diploma of Marketing
January 1, 2011 - December 31, 2012

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Education