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I am a data-driven growth marketing specialist with over 7 years of experience in developing and executing impactful strategies across SEO, content, email, social media, and e-commerce. I have a proven track record building content engines for B2B companies and optimizing top-of-funnel growth through technical storytelling and breaking-news campaigns. I am skilled in leveraging tools like Semrush, Posthog, and Google Analytics (GA4) to analyze performance, refine messaging, and lead category awareness.…I am a data-driven growth marketing specialist with over 7 years of experience in developing and executing impactful strategies across SEO, content, email, social media, and e-commerce. I have a proven track record building content engines for B2B companies and optimizing top-of-funnel growth through technical storytelling and breaking-news campaigns. I am skilled in leveraging tools like Semrush, Posthog, and Google Analytics (GA4) to analyze performance, refine messaging, and lead category awareness.

Gavriella G.

Social Media Freelancer, Digital Marketer, Social Media Manager, +3

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I am a data-driven growth marketing specialist with over 7 years of experience in developing and executing impactful strategies across SEO, content, email, social media, and e-commerce. I have a proven track record building content engines for B2B companies and optimizing top-of-funnel growth through technical storytelling and breaking-news campaigns. I am skilled in leveraging tools like Semrush, Posthog, and Google Analytics (GA4) to analyze performance, refine messaging, and lead category awareness.…I am a data-driven growth marketing specialist with over 7 years of experience in developing and executing impactful strategies across SEO, content, email, social media, and e-commerce. I have a proven track record building content engines for B2B companies and optimizing top-of-funnel growth through technical storytelling and breaking-news campaigns. I am skilled in leveraging tools like Semrush, Posthog, and Google Analytics (GA4) to analyze performance, refine messaging, and lead category awareness.

Available to hire

I am a data-driven growth marketing specialist with over 7 years of experience in developing and executing impactful strategies across SEO, content, email, social media, and e-commerce. I have a proven track record building content engines for B2B companies and optimizing top-of-funnel growth through technical storytelling and breaking-news campaigns. I am skilled in leveraging tools like Semrush, Posthog, and Google Analytics (GA4) to analyze performance, refine messaging, and lead category awareness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Greek, Modern

Fluent

Work Experience

Senior SEO & Content Strategy Specialist at M&G Marketing

January 1, 2024 - August 4, 2025

Built and executed content strategies aligned with SEO, SERP performance, and breaking cybersecurity trends, resulting in increased traffic and improved keyword rankings. Collaborated with performance marketing teams to expand the top of funnel via blog posts, newsletters, and social media. Leveraged tools like Semrush, GA4, and competitor intelligence for keyword strategy and editorial planning. Developed value-first narratives targeting security engineers and technical buyers. Designed and implemented email marketing workflows using Mailchimp and Campaign Monitor for automation, segmentation, and campaign optimization.

Senior E-commerce & Paid Advertising Manager at Hola Bella

January 1, 2021 - August 4, 2025

Led content and paid advertising initiatives on Facebook and Instagram to drive direct-to-consumer growth and increase sales. Planned and executed email marketing workflows, abandoned cart recovery campaigns, and promotional content to boost customer engagement. Managed social media presence and performance content across multiple platforms, aligning messaging with product launches. Produced press releases and event-based campaigns aligned with market trends and seasonal opportunities.

Digital Marketing & Localization Consultant (Freelance) at Freelance

January 1, 2020 - August 4, 2025

Collaborated with global clients in security and e-commerce to execute content and email campaigns. Localized technical marketing content for English, Spanish, and Greek international audiences. Provided content strategy advice, optimized Google Ads and Google My Business profiles, and built websites using WordPress, Wix, and Shopify. Supported breaking-news marketing efforts by rapidly drafting reactionary blog posts and social media content.