I’m Gemma-Rose Goddard, a branding and design professional with a track record of turning ideas into live brands and campaigns. Over nine years at Catena Media, I progressed from a Sales & Marketing Designer to Brand & Communications Manager, taking ownership of brand strategy and multi-channel campaigns. I’m now shaping a fresh brand at Casiqo - Revpanda Group. I excel at building cohesive brand identities, developing tone of voice, leading cross-functional teams, planning events and merchandise, and translating strategy into creative, measurable outcomes across digital and live touchpoints. I’m passionate about storytelling, visuals, and partnering with stakeholders to drive brand visibility and partner engagement.

Gemma-Rose Goddard

I’m Gemma-Rose Goddard, a branding and design professional with a track record of turning ideas into live brands and campaigns. Over nine years at Catena Media, I progressed from a Sales & Marketing Designer to Brand & Communications Manager, taking ownership of brand strategy and multi-channel campaigns. I’m now shaping a fresh brand at Casiqo - Revpanda Group. I excel at building cohesive brand identities, developing tone of voice, leading cross-functional teams, planning events and merchandise, and translating strategy into creative, measurable outcomes across digital and live touchpoints. I’m passionate about storytelling, visuals, and partnering with stakeholders to drive brand visibility and partner engagement.

Available to hire

I’m Gemma-Rose Goddard, a branding and design professional with a track record of turning ideas into live brands and campaigns. Over nine years at Catena Media, I progressed from a Sales & Marketing Designer to Brand & Communications Manager, taking ownership of brand strategy and multi-channel campaigns. I’m now shaping a fresh brand at Casiqo - Revpanda Group.

I excel at building cohesive brand identities, developing tone of voice, leading cross-functional teams, planning events and merchandise, and translating strategy into creative, measurable outcomes across digital and live touchpoints. I’m passionate about storytelling, visuals, and partnering with stakeholders to drive brand visibility and partner engagement.

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Language

English
Fluent

Work Experience

Sales & Marketing Designer at Catena Media
August 1, 2016 - November 1, 2018
Crafted promotional banners and marketing campaigns for casino partner brands; produced artwork and assets aligned with corporate brand guidelines; supported across event and promotional initiatives; leveraged A/B testing to improve email CTRs and merchandise visuals.
Brand Lead at Catena Media
November 1, 2018 - January 1, 2023
Led brand sprints with executives and stakeholders, refining audience personas and evolving the brand identity (secondary color palette, illustration/photography styles, and tone of voice). Developed brand guidelines and scalable templates to improve internal efficiency.
Brand & Communications Manager at Catena Media
January 1, 2023 - April 1, 2025
Owned global brand strategy and end-to-end communications across internal, external, and partner touchpoints; led cross-functional teams; ensured consistent messaging and impact aligned with commercial and cultural goals.
Brand Manager at Casiqo - Revpanda Group
October 1, 2025 - Present
Responsible for building and activating the newly launched brand from the ground up, including brand guidelines, tone of voice, and visual identity, while leading content, merchandise, PR, and event initiatives to increase visibility and engagement.

Education

BA(Hons) Graphic Design at University of Portsmouth
January 11, 2030 - April 1, 2026
A Level: English Language, Graphic Design, Product Design at Hereford Sixth Form
January 11, 2030 - April 1, 2026

Qualifications

Meta Social Media Marketing Professional Certificate
July 1, 2025 - April 1, 2026
Google Analytics Certification
July 1, 2025 - April 1, 2026

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services