I am a marketing and social media specialist with extensive experience in managing influencer relationships, organic social media growth, and creating engaging digital content. I have a track record of delivering significant cost savings and driving sales through creative campaign executions and content strategies that resonate with target audiences. I collaborate with clients across sustainability, tech, and education sectors to develop tailored content strategies aligned with brand objectives. Currently based in Barcelona, I thrive on helping brands build long-term loyalty and authentic engagement through innovative marketing and social media management.…

Georgina Steele

I am a marketing and social media specialist with extensive experience in managing influencer relationships, organic social media growth, and creating engaging digital content. I have a track record of delivering significant cost savings and driving sales through creative campaign executions and content strategies that resonate with target audiences. I collaborate with clients across sustainability, tech, and education sectors to develop tailored content strategies aligned with brand objectives. Currently based in Barcelona, I thrive on helping brands build long-term loyalty and authentic engagement through innovative marketing and social media management.…

Available to hire

I am a marketing and social media specialist with extensive experience in managing influencer relationships, organic social media growth, and creating engaging digital content. I have a track record of delivering significant cost savings and driving sales through creative campaign executions and content strategies that resonate with target audiences.

I collaborate with clients across sustainability, tech, and education sectors to develop tailored content strategies aligned with brand objectives. Currently based in Barcelona, I thrive on helping brands build long-term loyalty and authentic engagement through innovative marketing and social media management.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing & Sales at Karma Drinks
September 30, 2024 - August 31, 2025
Scouted, briefed and managed mutually successful relationships with influencers from 2K to over 1M followers. Single-handedly took over social media channels, replacing the longstanding social media agency, resulting in monthly savings of £2,000 and consistent organic channel growth. Worked as a UK copywriter for social media, EDM, blog posts, customer communications, and new product packaging. Created engaging EDMs that generated thousands of pounds in sales and achieved the highest company email open-rate, click-through rate, and sales.
Freelance Marketing Consultant at Impact Food Brands
January 1, 2025 - Present
Collaborated with clients in sustainability, tech, and education to develop tailored content strategies aligned with brand objectives and audience insights. Managed online communities through regular newsletters, blog content, and interactive engagement strategies to nurture long-term loyalty and brand advocacy. Produced targeted LinkedIn content for company and CEO profiles to increase thought leadership presence and audience reach. Scripted, edited, and published engaging video content across social channels to drive community growth, brand awareness, and campaign engagement. Authored detailed, educational, and thought-provoking blog posts to position brands as thought leaders in their fields.
Freelance Marketing Consultant at Yoodoo
August 31, 2025 - August 31, 2025
Conducted marketing analysis and strategy including social media marketing. Created educational and useful brand content to appeal to a specific niche. Managed influencer outreach and relationship management.
Social Media Marketing Specialist at Canyas
May 1, 2025 - Present
Responsible for social media strategy, content creation, execution, and community engagement across Europe. Created content for Instagram and TikTok, balancing entertainment, education, and brand storytelling. Leveraged collaborations with stockists, breweries, and events to boost brand awareness and credibility. Assisted with branding and design elements like can artwork, event branding, and external collateral to ensure consistency across brand touchpoints. Scouted and managed partnerships with influencers and brands, driving reach and authenticity.
Marketing & Partnerships at Dusk
May 31, 2023 - August 31, 2025
Consistently pitched event concepts to CEO, Head of Marketing, and external stakeholders for approval and partnership. Led planning and coordination of events, including bar tabs, influencer events, and company summer party, delivering results within budget. Reached out to potential in-app reward partners, negotiated exclusive offers relevant to Gen Z and millennial users. Managed B2B relationships and streamlined onboarding for reward brands. Scouted and managed relationships with influencers to create content that generated buzz and ensured maximum campaign exposure. Delivered weekly performance reports on reward redemptions and influencer effectiveness, benchmarking against KPIs. Secured new rewards offerings exceeding quarterly targets, driving customer loyalty and enhancing brand sentiment. Created and managed a student brand ambassador scheme targeting key demographics. Executed end-to-end campaigns driving trial, brand awareness, and new business sites as customers, increasing S

Education

L4 Diploma Buying & Merchandising at Fashion Retail Academy, London
January 1, 2016 - January 1, 2017
BSc (Hons) Sport & Exercise Science at Loughborough University
January 1, 2013 - January 1, 2016
A Levels at Wallington Girls High School
January 1, 2006 - January 1, 2013

Qualifications

Digital Marketing and SEO
January 1, 2020 - August 31, 2025
Google Analytics for Beginners
January 1, 2020 - August 31, 2025

Industry Experience

Consumer Goods, Education, Professional Services, Retail, Media & Entertainment, Other