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I'm Germaine Yew, a Social Media & Communications Strategist and Graphic Designer with a Psychology degree from NUS and a foundation in visual arts from SOTA. I blend behavioural insights, brand storytelling, and multi-platform content execution to grow brand visibility and audience engagement across Instagram, YouTube, and podcast platforms. I'm passionate about translating audience psychology into compelling content strategies that convert and collaborating with arts, hospitality, and media partners to bring ideas to life.…I'm Germaine Yew, a Social Media & Communications Strategist and Graphic Designer with a Psychology degree from NUS and a foundation in visual arts from SOTA. I blend behavioural insights, brand storytelling, and multi-platform content execution to grow brand visibility and audience engagement across Instagram, YouTube, and podcast platforms. I'm passionate about translating audience psychology into compelling content strategies that convert and collaborating with arts, hospitality, and media partners to bring ideas to life.

Germaine Yew

Graphic Designer, Content Creator, Social Media Manager, +6

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I'm Germaine Yew, a Social Media & Communications Strategist and Graphic Designer with a Psychology degree from NUS and a foundation in visual arts from SOTA. I blend behavioural insights, brand storytelling, and multi-platform content execution to grow brand visibility and audience engagement across Instagram, YouTube, and podcast platforms. I'm passionate about translating audience psychology into compelling content strategies that convert and collaborating with arts, hospitality, and media partners to bring ideas to life.…I'm Germaine Yew, a Social Media & Communications Strategist and Graphic Designer with a Psychology degree from NUS and a foundation in visual arts from SOTA. I blend behavioural insights, brand storytelling, and multi-platform content execution to grow brand visibility and audience engagement across Instagram, YouTube, and podcast platforms. I'm passionate about translating audience psychology into compelling content strategies that convert and collaborating with arts, hospitality, and media partners to bring ideas to life.

Available to hire

I’m Germaine Yew, a Social Media & Communications Strategist and Graphic Designer with a Psychology degree from NUS and a foundation in visual arts from SOTA. I blend behavioural insights, brand storytelling, and multi-platform content execution to grow brand visibility and audience engagement across Instagram, YouTube, and podcast platforms.

I’m passionate about translating audience psychology into compelling content strategies that convert and collaborating with arts, hospitality, and media partners to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Podcast Content Creator & Digital Marketing Intern at EXPERIENCEDot

June 1, 2025 - August 1, 2025

Produced 10+ long-form and short-form video content, advertisements (Google, YouTube), and Instagram Reels to boost audience engagement and growth. Spearheaded the production of 2 full-length podcast episodes, increasing international listenership by 35%.

Social Media Intern - Venue Management at Arts House Group

October 1, 2025 - December 1, 2025

Planned, produced and scheduled multi-platform content to promote arts events and venues, coordinating with artists and event teams. Developed and launched 2+ original content series. Produced 10+ Instagram reels and social assets using Adobe Creative Suite, CapCut and Canva, driving audience engagement by 50%.

Freelance Social Media Marketing at Arts House Group

May 1, 2026 - June 1, 2026

Provided freelance social media marketing services (Singapore), including content strategy, planning, execution, and performance analysis to support campaign goals.