Re-Sound Design & Original Music for Existing French Automotive - DS4
Mario
Published
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For this existing French automotive TV commercial (real brand spot), I completely re-scored and re-designed the entire audio from scratch, replacing the original music and sound with a fully custom composition and sound design tailored to enhance the brand’s elegance and French heritage.
A key creative decision was to contextualize the vehicle’s French identity: as the car drives under the iconic Arc de Triomphe, I introduced French horns (corni francesi) to evoke national pride and cinematic majesty, blending them naturally with the engine growl and city ambiance for a powerful, patriotic moment.
The score fuses pure orchestral instrumentation (strings, brass, percussion) with hybrid modern elements (synthesizers, processed layers) to deliver a sophisticated, contemporary cinematic sound – ideal for premium advertising and trailer-like impact.
To craft the brand’s signature sonic identity, I built a luxurious metallic impact entirely from scratch using a real metallic water bottle as the primary source sound, heavily processed with reverb, EQ, and spatial effects to create a resonant, elegant “whoosh” that underscores the vehicle’s motion and refinement.
Everything was recreated from zero – no original library or stock sounds used: full custom music composition, sound design, foley, mixing, and final mastering to produce a cohesive, immersive audio experience that elevates the existing visual storytelling.
Roles: Music Composer, Sound Designer, Audio Mixer
Skills: Re-Scoring, Orchestral Composition, Hybrid Scoring, Custom Foley, Cinematic Advertising Music, Brand Sound Identity