Available to hire
Hi, I’m Ghana Mansoor, a data-driven Paid Advertising Specialist focused on optimizing cross-channel campaigns (Google, Meta, LinkedIn) to maximize ROI for clients. I design performance-based strategies, refine creatives and landing pages, and deliver clear, actionable reporting that demonstrates measurable growth.
I thrive in fast-paced environments, collaborate across teams, and turn performance metrics into cost-efficient plans that boost profits and leads. Based in Karachi, I serve clients remotely across time zones with a friendly, collaborative approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Performance Marketing Executive at Clickity Corp.
December 31, 2024 - July 22, 2025Planned and executed ads campaigns across social media and PPC platforms, optimizing targeting and performance. Managed daily client interactions, sharing insights and addressing needs promptly. Produced reports and analyzed data to drive continuous improvement and refine strategies. Stayed current with trends, applying insights in a fast-paced environment to enhance results. Led weekly check-ins and worked with teams to optimize budgets and improve ads' campaigns effectiveness.
Business Performance Analyst at PatientGain
September 30, 2024 - July 22, 2025Optimized reporting processes for Google Ads and Meta Ads campaigns targeting medical professionals. Enhanced KPI dashboards to track trends and evaluate paid media performance across platforms. Identified improvement opportunities in paid campaigns, focusing on outcomes for healthcare clients. Conducted strategic analysis and created performance forecasts to support PPC strategies and ad hoc requests. Collaborated with teams to ensure accurate KPIs and targets for ads' spends on social and paid platforms.
Performance Marketing Executive at ClickityCorp.
December 1, 2024 - October 13, 2025Planned, launched, and optimized multi-platform ad campaigns (Google, Meta, LinkedIn), achieving up to 3x ROAS; monitored campaigns daily; improved CTR by 25% and reduced CPC by 16% through advanced targeting and budget allocation; collaborated with cross-functional teams to optimize ad creatives and landing pages; managed client communications and reporting; delivered actionable insights contributing to a 15% uplift in monthly leads.
Business Performance Analyst at PatientGain
September 1, 2024 - October 13, 2025HIPAA-compliant medical digital marketing company; Managed & optimized Google, Bing, and Meta ad campaigns for 100+ medical clients, focusing on cost efficiency and lead growth; enhanced KPI dashboards to track trends and evaluate performance; identified optimization opportunities reducing average CPC and increasing conversion rates by 15% across campaigns; produced detailed reports and forecasts for healthcare ad spend of over $300k annually; supported teams in improving workflows and KPI tracking on PPC and paid social.
Performance Marketing Executive at ClickityCorp
December 1, 2024 - October 13, 2025Planned, launched and optimized multi-platform ad campaigns (Google, Meta, LinkedIn), achieving up to 3x ROAS for clients. Monitored campaigns daily; improved CTR by 25% and reduced CPC by 16% through advanced targeting and budget allocation. Collaborated with teams to optimize creatives and landing pages, contributing to higher engagement and conversion rates. Managed client communications and reporting; delivered actionable insights that influenced 15% monthly lead uplift. Stayed updated with industry trends to enhance results through data analysis and refined strategies.
Business Development & Performance Analyst at PatientGain
September 1, 2024 - October 13, 2025HIPAA-compliant medical digital marketing company. Managed & optimized Google, Bing and Meta ad campaigns for 100+ medical clients, focusing on cost efficiency and lead growth. Enhanced KPI dashboards to track trends and evaluate paid media performance across platforms. Identified opportunities reducing average CPC and increasing conversion rates by 15% across campaigns. Produced detailed reports and forecasts for healthcare clients guiding over $300k in annual ad spend strategies. Supported teams in improving workflows and ensuring accurate KPI tracking on PPC and paid social platforms. Strong problem-solving and communication skills.
Performance Marketing Executive at ClickityCorp
December 31, 2024 - October 13, 2025Planned, launched & optimized multi-platform ad campaigns (Google, Meta, LinkedIn), achieving up-to-3x ROAS; monitored campaigns daily; improved CTR by 25% and reduced CPC by 16% through advanced targeting and budget allocation; collaborated with teams to optimize creatives and landing pages; managed client communications & reporting; delivered actionable insights influencing 15% uplift in monthly leads; kept current with trends in a fast-paced environment; refined strategies.
Business Performance Analyst at PatientGain
September 1, 2024 - October 13, 2025Managed & optimized Google, Bing & Meta ad campaigns for 100+ medical clients; focused on cost efficiency & lead growth; enhanced KPI dashboards to track trends and evaluate paid media performance; identified optimization opportunities reducing CPC and increasing conversions by 15%; produced detailed reports & forecasts for healthcare clients guiding $300k+ annual ad spend strategies; supported teams in improving workflows and KPI tracking on PPC & paid social platforms.
Digital Marketing Specialist at PatientGain
September 1, 2024 - October 13, 2025HIPAA-compliant medical digital marketing company. Optimized reporting processes for Google Ads & Meta Ads campaigns targeting medical professionals. Enhanced KPI dashboards to track trends and evaluate paid media performance across platforms. Identified improvement opportunities in paid campaigns, focusing on outcomes for health care clients. Delivered strategic analysis and created performance forecasts to support PPC strategies and ad hoc requests. Collaborated with teams to ensure accurate KPIs and budget optimization.
Performance Marketing Executive at Click Kitty Corp.
December 1, 2024 - October 13, 2025Across social media & PPC platforms, optimizing targeting & performance. Managed daily client interactions, sharing insights & addressing needs promptly. Produced reports & analyzed data to drive continuous improvement & refine strategies. Stayed current with trends, applying insights in a fast-paced environment to enhance results. Led weekly check-ins & worked with teams to optimize budgets & improve ads' campaigns effectiveness.
Performance Marketing Executive at ClickityCorp
December 1, 2024 - October 13, 2025Planned, launched, and optimized multi-platform ad campaigns across Google, Meta, and LinkedIn to achieve up to 3x ROAS. Monitored campaigns daily, improving CTR by 25% and reducing CPC by 16% through advanced targeting and budget allocation. Collaborated with creative and landing page teams to optimize assets, landing pages, and measurement. Managed client communications and reporting, delivering actionable insights that contributed to a 15% uplift in monthly leads. Maintained up-to-date knowledge of industry trends to refine strategies in a fast-paced environment.
Business Performance Analyst at PatientGain
September 1, 2024 - October 13, 2025HIPAA-compliant medical digital marketing company. Managed and optimized Google, Bing, and Meta ad campaigns for 100+ medical clients, focusing on cost efficiency and lead growth. Enhanced KPI dashboards to track trends and evaluate paid media performance. Identified optimization opportunities that reduced average CPC and increased conversion rates by 15% across campaigns. Produced detailed reports and ad spend forecasts guiding $300k+ annual strategies. Supported cross-functional teams to improve workflows and KPI tracking on PPC and Paid Social platforms.
Education
Bachelor of Commerce at University Of Karachi
January 1, 2020 - December 31, 2020Bachelor of Science in Business Administration (BSBA) at Virtual University of Pakistan
January 1, 2023 - October 13, 2025Bachelor of Science in Business Administration (BSBA) at Virtual University of Pakistan
January 1, 2023 - October 13, 2025Bachelor of Science in Business Administration (BSBA) at Virtual University of Pakistan
January 1, 2023 - October 13, 2025Bachelor of Business Administration at Virtual University of Pakistan
January 1, 2023 - October 13, 2025Bachelor of Commerce at University of Karachi
January 1, 2020 - October 13, 2025Bachelor of Science in Business Administration (BSBA) at Virtual University of Pakistan
January 1, 2023 - October 13, 2025Qualifications
Google Ads Search
January 1, 2023 - December 31, 2023Google Tag Manager
January 1, 2023 - December 31, 2023Google Analytics
January 1, 2023 - December 31, 2023Digital Marketing
January 1, 2024 - December 31, 2024Creative Writing
January 1, 2021 - December 31, 2021Google Ads Certification
January 1, 2023 - October 13, 2025Google Tag Manager Certification
January 1, 2023 - October 13, 2025Google Analytics Certification
January 1, 2023 - October 13, 2025Digital Marketing Certification
January 1, 2024 - October 13, 2025GA4 Certification
January 1, 2023 - October 13, 2025Google Ads
January 1, 2023 - October 13, 2025Bing Ads
January 1, 2023 - October 13, 2025Meta Ads
January 1, 2023 - October 13, 2025Google Ads - Search
January 1, 2023 - October 13, 2025Google Tag Manager
January 1, 2023 - October 13, 2025Google Analytics
January 1, 2023 - October 13, 2025Digital Marketing
January 1, 2024 - October 13, 2025GA4
January 1, 2023 - October 13, 2025Google Merchant Center
January 1, 2023 - October 13, 2025Shopify
January 1, 2023 - October 13, 2025WhatsApp Business & Live Chat
January 1, 2023 - October 13, 2025MS Office
January 1, 2023 - October 13, 2025Google Ads Certification (Search)
January 1, 2023 - October 13, 2025Bing Ads Certification
January 1, 2023 - October 13, 2025Meta Ads Certification
January 1, 2023 - October 13, 2025Google Analytics Certification
January 1, 2023 - October 13, 2025Google Tag Manager Certification
January 1, 2023 - October 13, 2025GA4 Certification
January 1, 2023 - October 13, 2025Google Merchant Center Certification
January 1, 2023 - October 13, 2025Shopify Certification
January 1, 2023 - October 13, 2025Digital Marketing Certification
January 1, 2024 - October 13, 2025Google Ads Search
January 1, 2023 - October 13, 2025Google Tag Manager
January 1, 2023 - October 13, 2025Google Analytics
January 1, 2023 - October 13, 2025Digital Marketing
January 1, 2024 - October 13, 2025Creative Writing
January 1, 2021 - October 13, 2025Google Ads Certification (Search)
January 1, 2023 - October 13, 2025Bing Ads Certification
January 1, 2023 - October 13, 2025Meta Ads Certification
January 1, 2023 - October 13, 2025Google Analytics Certification
January 1, 2023 - October 13, 2025Google Tag Manager Certification
January 1, 2023 - October 13, 2025Digital Marketing Certification
January 1, 2024 - October 13, 2025GA4 Certification
January 1, 2023 - October 13, 2025Google Merchant Center Certification
January 1, 2023 - October 13, 2025Shopify Certification
January 1, 2023 - October 13, 2025Industry Experience
Healthcare, Professional Services, Media & Entertainment, Energy & Utilities, Education, Consumer Goods, Life Sciences, Software & Internet
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