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I am Ghazal Alvi, an international bestselling author and results-driven marketing professional with over 10 years of experience in web marketing strategy. I specialize in bridging the gap between innovative AI technologies and authentic human connection, collaborating with international coaches, holistic healers, medical professionals, and busy entrepreneurs to translate cutting-edge digital trends into scalable business strategies. I blend technical depth with emotional intelligence to deliver impactful branding, product launches, and online presence growth.\n\nI design brand identities, manage multi-channel campaigns, and craft compelling content across social, video, and PR to help clients grow their audience and authority. My approach combines AI-powered efficiency with human-centric storytelling to drive engagement, trust, and lasting impact.…I am Ghazal Alvi, an international bestselling author and results-driven marketing professional with over 10 years of experience in web marketing strategy. I specialize in bridging the gap between innovative AI technologies and authentic human connection, collaborating with international coaches, holistic healers, medical professionals, and busy entrepreneurs to translate cutting-edge digital trends into scalable business strategies. I blend technical depth with emotional intelligence to deliver impactful branding, product launches, and online presence growth.\n\nI design brand identities, manage multi-channel campaigns, and craft compelling content across social, video, and PR to help clients grow their audience and authority. My approach combines AI-powered efficiency with human-centric storytelling to drive engagement, trust, and lasting impact.

Ghazal Alvi

Digital Marketer, Brand Strategist, Marketing Strategist, +5

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I am Ghazal Alvi, an international bestselling author and results-driven marketing professional with over 10 years of experience in web marketing strategy. I specialize in bridging the gap between innovative AI technologies and authentic human connection, collaborating with international coaches, holistic healers, medical professionals, and busy entrepreneurs to translate cutting-edge digital trends into scalable business strategies. I blend technical depth with emotional intelligence to deliver impactful branding, product launches, and online presence growth.\n\nI design brand identities, manage multi-channel campaigns, and craft compelling content across social, video, and PR to help clients grow their audience and authority. My approach combines AI-powered efficiency with human-centric storytelling to drive engagement, trust, and lasting impact.…I am Ghazal Alvi, an international bestselling author and results-driven marketing professional with over 10 years of experience in web marketing strategy. I specialize in bridging the gap between innovative AI technologies and authentic human connection, collaborating with international coaches, holistic healers, medical professionals, and busy entrepreneurs to translate cutting-edge digital trends into scalable business strategies. I blend technical depth with emotional intelligence to deliver impactful branding, product launches, and online presence growth.\n\nI design brand identities, manage multi-channel campaigns, and craft compelling content across social, video, and PR to help clients grow their audience and authority. My approach combines AI-powered efficiency with human-centric storytelling to drive engagement, trust, and lasting impact.

Available to hire

I am Ghazal Alvi, an international bestselling author and results-driven marketing professional with over 10 years of experience in web marketing strategy. I specialize in bridging the gap between innovative AI technologies and authentic human connection, collaborating with international coaches, holistic healers, medical professionals, and busy entrepreneurs to translate cutting-edge digital trends into scalable business strategies. I blend technical depth with emotional intelligence to deliver impactful branding, product launches, and online presence growth.\n\nI design brand identities, manage multi-channel campaigns, and craft compelling content across social, video, and PR to help clients grow their audience and authority. My approach combines AI-powered efficiency with human-centric storytelling to drive engagement, trust, and lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hindi

Fluent

English

Fluent

Work Experience

Digital Marketing Manager at Wake Up Inc

May 31, 2025 - August 4, 2025

Led digital branding efforts for Wake Up Inc and its clients by designing creative graphics such as banners, posters, presentations, and book covers. Promoted events and podcasts and managed YouTube content including video creation, shorts, editing, and optimization. Collaborated closely with coaches and authors ensuring brand alignment throughout the organization. Worked with the creative team to implement and enforce brand guidelines across all media, materials, and channels. Created comprehensive brand kits, including brand architecture, messaging, logos, campaigns, and creative materials. Developed attractive brand stories and effective PR campaigns to enhance brand visibility.

Digital Marketing Strategist | Visual Designer at IV Technologies Pvt Ltd

July 31, 2025 - August 4, 2025

Evaluated and implemented advanced digital marketing technologies to improve campaign performance and streamline operations. Conducted in-depth market research to identify target audiences and growth opportunities. Led content creation teams to produce high-quality written, visual, and multimedia content. Designed and optimized landing pages using A/B testing and user feedback to boost conversion rates. Spearheaded the development and execution of multi-channel marketing campaigns across email, social media, and search platforms. Created and edited promotional videos, employing visual storytelling to increase audience engagement and brand reach. Managed social media growth on Facebook, Instagram, and LinkedIn. Planned and executed public relations campaigns enhancing brand image and authority. Produced compelling social media content and graphics to drive interaction and recognition.

Digital Marketing Consultant at Karen Tax & Associates

June 30, 2024 - August 4, 2025

Handled business branding and rebranding including books and services. Produced video content for YouTube and other social media to boost viewership and engagement. Developed and promoted webinar materials. Managed social media platforms such as Facebook, Instagram, and LinkedIn by creating reels and stories. Provided visual designing, brand kits, and graphics development. Created editable workbooks and ensured consistency across social media, websites, and other marketing materials. Conducted research, brainstorming, and strategic planning to implement innovative strategies that expanded existing brands. Crafted compelling narratives aligning with brand vision, strategy, and goals.

Director of Social Media & Business Blogging at Crystal Andrus Productions | SWAT Institute

February 28, 2015 - August 4, 2025

Directed business branding and SEO efforts, including event and podcast promotion. Managed press release marketing and social media platforms. Led idea generation and brainstorming sessions, created strategies to meet branding goals. Implemented tracking systems for key initiatives and coordinated with creative teams to uphold brand guidelines. Developed and implemented strategies to improve operational processes and organizational efficiency.

Digital Marketing Manager at Wake Up Inc

May 31, 2025 - August 4, 2025

Responsible for digital branding efforts for Wake UP and their clients, including designing creative graphics such as banners, posters, presentations, and book covers. Promoted events and podcasts, managed YouTube content including video creation, shorts, editing, and optimization. Collaborated closely with coaches and authors to ensure brand alignment and compliance with brand guidelines. Created brand kits, brand architecture, campaigns, and creative materials to tell compelling brand stories and execute effective PR campaigns.

Digital Marketing Strategist | Visual Designer at IV Technologies Pvt Ltd

July 31, 2025 - August 4, 2025

Evaluated and implemented advanced digital marketing technologies to streamline operations and improve campaign performance. Conducted in-depth market research to identify target audiences, emerging trends, and strategic growth opportunities. Led a team of content creators for consistent high-quality content production. Designed and optimized landing pages with A/B testing to increase conversion rates. Spearheaded multi-channel marketing campaigns across email, social media, and search platforms. Managed social media engagement and audience growth on multiple platforms. Planned and executed public relations campaigns and created compelling visual and multimedia content to enhance brand recognition.

Digital Marketing Consultant at Karen Tax & Associates

June 30, 2024 - August 4, 2025

Focused on business branding including rebranding books, services, and overall brand identity. Produced video content for YouTube and other social media platforms to boost engagement. Developed and promoted webinar materials and managed social media including reels and stories. Created visual designs, brand kits, graphics, and editable workbooks. Collaborated with creative teams to maintain consistency across media channels and documents. Conducted research and strategic planning to implement innovative brand expansion strategies and crafted narratives that resonate with audiences. Set short and long-term vision, strategy, and goals for the brand.

Director of Social Media & Business Blogging at Crystal Andrus Productions | SWAT Institute

February 28, 2015 - August 4, 2025

Led business branding, SEO, event and podcast promotion, and press release marketing. Managed social media platforms, facilitated brainstorming sessions, and created strategies to meet branding goals. Implemented systems to track key projects and initiatives. Coordinated with creative teams to implement brand guidelines and developed strategies to improve operational processes and organizational efficiency.

Digital Marketing Manager at Wake Up Inc

May 31, 2025 - August 29, 2025

Responsible for digital branding for Wake Up and their clients, designing creative graphics such as banners, posters, presentations, and book covers. Promoted events and podcasts and managed YouTube videos including creation, editing, optimization, and full management. Collaborated closely with coaches and authors ensuring brand alignment with the organization. Worked with creative teams to implement and ensure compliance with brand guidelines across all media and channels. Created brand kits, architecture including messaging, logo, campaigns, and creative materials while leading PR campaigns and brand storytelling.

Digital Marketing Strategist | Visual Designer at IV Technologies Pvt Ltd

July 31, 2025 - August 29, 2025

Evaluated and implemented advanced digital marketing technologies to improve campaign performance and streamline operations. Conducted in-depth market research to identify target audiences and strategic growth opportunities. Led content creation teams, designed and optimized landing pages using A/B testing, and increased conversion rates. Spearheaded multi-channel marketing campaigns across email, social media, and search platforms. Created and edited promotional videos to boost audience engagement. Managed social media growth on Facebook, Instagram, and LinkedIn, and executed public relations campaigns to boost brand image and authority.

Digital Marketing Consultant at Karen Tax & Associates

June 30, 2024 - August 29, 2025

Handled business branding including rebranding products and services such as book launches. Produced video content for YouTube and social media to increase engagement. Developed and promoted webinar materials. Managed social media platforms including Facebook, Instagram, and LinkedIn, creating reels and stories. Designed visual brand kits and graphics plus editable workbooks. Collaborated with creative teams to maintain consistent branding across social media, websites, PDFs, and workbooks. Conducted research, strategic planning, and brainstorming to innovate and expand brands. Defined short and long-term brand vision, strategy, and goals.

Director of Social Media & Business Blogging at Crystal Andrus Productions | SWAT Institute

February 28, 2015 - August 29, 2025

Managed business branding, SEO, and event and podcast promotion. Executed social media management and press release marketing. Led brainstorming sessions and idea generation for branding goals. Implemented systems for tracking key initiatives and projects. Coordinated with creative teams to apply brand guidelines and developed comprehensive strategies to improve operational processes and organizational efficiency.

Digital Marketing Strategist | Visual Designer at IV Technologies Pvt Ltd

November 1, 2009 - Present

Evaluated and implemented advanced digital marketing technologies to streamline operations and improve campaign performance. Conducted market research to identify target audiences, emerging trends, and strategic opportunities for growth. Led a team of content creators, ensuring consistent production of high-quality written, visual, and multimedia content. Designed and optimized landing pages using A/B testing and user feedback, significantly increasing conversion rates. Spearheaded the development and execution of multi-channel digital marketing campaigns across platforms including email, social media, and search. Created and edited promotional videos to boost audience engagement and brand reach. Managed social media engagement and audience growth on Facebook, Instagram, and LinkedIn. Planned and executed public relations campaigns to enhance brand image and authority.

Digital Marketing Manager at Wake Up Inc

June 1, 2010 - May 1, 2025

Digital branding for Wake UP and their clients. Designing Creative Graphics (Banners, Posters, presentations, book covers). Event & Podcast promotion. YouTube (Video creation, shorts, editing, optimizing and complete management). Collaborating with coaches and authors to ensure brand alignment with the organization. Closely work with the creative team to implement brand guidelines. Ensure compliance with brand guidelines across all media, materials, and channels. Creating brand kits, brand architecture, including messaging, logos, campaigns, and creative materials. Create attractive brand stories with effective PR campaigns.

Digital Marketing Consultant at Karen Tax & Associates

August 1, 2016 - June 1, 2024

Branding including rebranding existing products (Book), services, and overall Brand. Produced video content for YouTube channel and other social media outlets which helped boost viewership and engagement rates. Webinar material development and promotion. Social media management (FB, Instagram, LinkedIn) by creating reels, stories etc. Visual designing, Brand kit & Graphics. Editable Workbooks. Collaborate with the creative team so that there is consistency throughout everything that goes out on Social Media, Websites, PDFs, Workbooks and other documents. Research, brainstorming sessions, and strategic planning. Implementing innovative strategies to expand the existing brand. Crafting narratives that resonate with audiences. Set brand's short-term as well as long-term vision, strategy and goals.

Director of Social Media & Business Blogging at Crystal Andrus Productions | SWAT Institute

July 1, 2010 - February 1, 2015

Branding, SEO, Event promotion, Podcast promotion, Press Release Marketing, Social media management. Lead idea generation and brainstorming sessions. Create strategies to meet branding goals. Implemented systems for tracking progress on key initiatives or projects. Coordinate with the creative team to implement brand guidelines. Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.