Senior Marketing Executive at Brightside Dental Clinic Pte Ltd

Led digital marketing strategy and market research; analyzed competitors and tracked industry trends. Developed and executed social media strategies, content, and paid campaigns; managed communities and optimized engagement and ROI. Planned and executed SEO/SEM campaigns; managed Google Ads and link-building efforts. Created SEO-optimized blogs, website copy, and Mailchimp newsletters; managed email campaigns with performance tracking. Planned multi-platform ad campaigns and produced actionable reports to improve efficiency and ROI. Demonstrated growth across Fashion, F&B, and Healthcare with creative, data-driven strategies.

Retail Sales Associate at Club21 Pte Ltd

Drove in-store revenue through consultative selling, client outreach, and personalized marketing via WhatsApp and CRM. Managed VIP/reseller orders, inventory, and international shipments; supported product launches and brand events. Built client loyalty with follow-ups, private appointments, and activations; trained new staff on SOPs and service standards.

Senior Marketing Executive at Bright Side Dental Clinic PTE LTD

Lead digital marketing strategy, social media management, content and email marketing, SEO/SEM, and ROI-driven performance tracking. Planned and executed campaigns, managed budgets and coordinated with partners to raise brand awareness and drive patient acquisition.

Social Media & Marketing Executive at Tipsy Collective PTE LTD

Led multi-brand F&B and nightlife social campaigns on Instagram, Facebook, and Xiaohong Shu; produced reels, stories, photos, and videos with conversion-focused copy; managed influencer collaborations and external partnerships to expand reach and engagement.