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I am a results-oriented marketing professional with a degree in Communication Sciences and specialized training in Digital Marketing & AI, with proven expertise in B2B lead generation, cold emailing, and CRM management. I enjoy crafting persuasive copy, qualifying leads, and managing end-to-end prospecting to help teams grow. I thrive in dynamic environments, leverage data-driven insights, and love turning creative ideas into measurable results.…I am a results-oriented marketing professional with a degree in Communication Sciences and specialized training in Digital Marketing & AI, with proven expertise in B2B lead generation, cold emailing, and CRM management. I enjoy crafting persuasive copy, qualifying leads, and managing end-to-end prospecting to help teams grow. I thrive in dynamic environments, leverage data-driven insights, and love turning creative ideas into measurable results.

Giovanni Luppino

Growth Marketer, Marketing Strategist, Content Strategist, +2

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I am a results-oriented marketing professional with a degree in Communication Sciences and specialized training in Digital Marketing & AI, with proven expertise in B2B lead generation, cold emailing, and CRM management. I enjoy crafting persuasive copy, qualifying leads, and managing end-to-end prospecting to help teams grow. I thrive in dynamic environments, leverage data-driven insights, and love turning creative ideas into measurable results.…I am a results-oriented marketing professional with a degree in Communication Sciences and specialized training in Digital Marketing & AI, with proven expertise in B2B lead generation, cold emailing, and CRM management. I enjoy crafting persuasive copy, qualifying leads, and managing end-to-end prospecting to help teams grow. I thrive in dynamic environments, leverage data-driven insights, and love turning creative ideas into measurable results.

Available to hire

I am a results-oriented marketing professional with a degree in Communication Sciences and specialized training in Digital Marketing & AI, with proven expertise in B2B lead generation, cold emailing, and CRM management.
I enjoy crafting persuasive copy, qualifying leads, and managing end-to-end prospecting to help teams grow. I thrive in dynamic environments, leverage data-driven insights, and love turning creative ideas into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Outreach Specialist at WellGrow

November 1, 2025 - February 1, 2026

Executed B2B lead acquisition strategies through personalized cold email campaigns. Managed end-to-end prospecting, from contact sourcing to discovery calls. Optimized conversion rates by utilizing persuasive copywriting and professional cold calling techniques. Maintained accurate sales pipelines using CRM software including HubSpot and Salesforce. Handled client objections effectively during initial contact to secure qualified meetings.

Digital Advertiser (Freelance & Personal Projects) at Freelance & Personal Projects

February 1, 2026 - Present

Meta Ads Management: Designed and executed targeted advertising campaigns for a sports supplement retailer, optimizing for conversions and audience engagement. E-commerce Pilot: Launched and managed a week-long e-commerce project, handling budget allocation, creative testing, and performance analysis via Meta Ads Manager.

Marketing Intern at Bluva Canze Spa

January 1, 2025 - January 1, 2025

Supported social media management and communications activities during a 225-hour curricular internship.