Motion Design & Visual Effects

Inspired by an Amazon commercial that uses motion design to creatively transform everyday objects, this personal project explores how visual effects can turn something ordinary into something unexpected.

The video begins with a simple piece of cardboard, using surface tracking to integrate animation into the real-world object and explore the idea that, with creativity and technical knowledge, anything can become an instrument or come to life.

Created entirely in Adobe After Effects, the project combines motion graphics, animated typography, tracking, visual effects, and colorful compositions to create a playful, dynamic visual experience. The goal was to experiment with the relationship between physical objects and digital animation, turning a simple concept into an engaging visual piece.