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I'm a sales leader with 10+ years driving software renewals, business development, and GTM acceleration across ASEAN, Japan, Korea, and Greater China. I have consistently outperformed targets (including 110%+ YoY quarterly attainment) and earned Global Top Seller recognition by expanding enterprise accounts, growing net revenue retention, and protecting recurring revenue under competitive pressure. Most recently at Cisco, I transformed a 28-member regional sales team from 72% to 108% attainment in six months, halved new-hire ramp time, and drove 1.8x YoY partner-sourced revenue growth through data-driven enablement programs and standardized KPIs. I thrive on building scalable processes, cross-functional collaboration, and delivering measurable value for customers and teams across borders.…I'm a sales leader with 10+ years driving software renewals, business development, and GTM acceleration across ASEAN, Japan, Korea, and Greater China. I have consistently outperformed targets (including 110%+ YoY quarterly attainment) and earned Global Top Seller recognition by expanding enterprise accounts, growing net revenue retention, and protecting recurring revenue under competitive pressure. Most recently at Cisco, I transformed a 28-member regional sales team from 72% to 108% attainment in six months, halved new-hire ramp time, and drove 1.8x YoY partner-sourced revenue growth through data-driven enablement programs and standardized KPIs. I thrive on building scalable processes, cross-functional collaboration, and delivering measurable value for customers and teams across borders.

Goengmun Lee

Growth Marketer, Marketing Strategist, Content Creator, +2

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I'm a sales leader with 10+ years driving software renewals, business development, and GTM acceleration across ASEAN, Japan, Korea, and Greater China. I have consistently outperformed targets (including 110%+ YoY quarterly attainment) and earned Global Top Seller recognition by expanding enterprise accounts, growing net revenue retention, and protecting recurring revenue under competitive pressure. Most recently at Cisco, I transformed a 28-member regional sales team from 72% to 108% attainment in six months, halved new-hire ramp time, and drove 1.8x YoY partner-sourced revenue growth through data-driven enablement programs and standardized KPIs. I thrive on building scalable processes, cross-functional collaboration, and delivering measurable value for customers and teams across borders.…I'm a sales leader with 10+ years driving software renewals, business development, and GTM acceleration across ASEAN, Japan, Korea, and Greater China. I have consistently outperformed targets (including 110%+ YoY quarterly attainment) and earned Global Top Seller recognition by expanding enterprise accounts, growing net revenue retention, and protecting recurring revenue under competitive pressure. Most recently at Cisco, I transformed a 28-member regional sales team from 72% to 108% attainment in six months, halved new-hire ramp time, and drove 1.8x YoY partner-sourced revenue growth through data-driven enablement programs and standardized KPIs. I thrive on building scalable processes, cross-functional collaboration, and delivering measurable value for customers and teams across borders.

Available to hire

I’m a sales leader with 10+ years driving software renewals, business development, and GTM acceleration across ASEAN, Japan, Korea, and Greater China. I have consistently outperformed targets (including 110%+ YoY quarterly attainment) and earned Global Top Seller recognition by expanding enterprise accounts, growing net revenue retention, and protecting recurring revenue under competitive pressure.

Most recently at Cisco, I transformed a 28-member regional sales team from 72% to 108% attainment in six months, halved new-hire ramp time, and drove 1.8x YoY partner-sourced revenue growth through data-driven enablement programs and standardized KPIs. I thrive on building scalable processes, cross-functional collaboration, and delivering measurable value for customers and teams across borders.

Language

Japanese

Fluent

English

Fluent

Italian

Intermediate

Korean

Advanced

Work Experience

Software Renewal Sales Manager, Observability – ASEAN, KR and Japan at Cisco Systems

April 1, 2023 - Present

End-to-end renewal lifecycle ownership for 30-40 accounts per quarter across APAC markets, consistently beating revenue retention targets and contributing USD 4M ACV. Acted as trusted advisor to enterprise customers, addressing commercial and technical concerns, and coached colleagues to elevate renewal capability. Negotiated renewal contracts, pricing, and service scope to protect recurring revenue while enabling upsell opportunities. Partnered cross-functionally to mitigate at-risk accounts and forecast accurately using product usage data and account health signals.

Leader, Sales Acceleration Manager – Japan, Korea & ASEAN at Cisco Systems

June 1, 2021 - April 1, 2023

Led a 28-member Inside Sales and Partner Sales organization across SMB segments in multiple countries. Standardized unified KPIs, pipeline standards, and activity benchmarks, replacing fragmented practices with a consistent performance framework. Co-led regional campaigns and enablement programs with Marketing and Architecture teams, designing global incentive and evaluation models linked to revenue-driving behaviors.

Business Development Manager – Japan, ANZ & ASEAN at Cloudflare, Inc.

February 1, 2019 - June 1, 2021

Managed a 300+ enterprise account portfolio across IT, Fintech, Gaming, Marketing, and Public Sector verticals, delivering average USD 440K revenue growth per account through structured expansion strategies. Identified and pursued upsell/cross-sell opportunities, partnering with pre-sales to close complex deals and deepen platform adoption. Executed structured outbound prospecting using MEDDPICC and leveraged product usage data to prioritize opportunities.

Transactional Specialist at Arvato (seconded to Microsoft)

September 1, 2016 - November 1, 2017

Audited sales contracts for Microsoft, ensuring accuracy and compliance within contract lifecycle processes.