Google Ads PPC Campaign for Locksmith Services
Project Overview
As a Google Ads PPC Manager, I was tasked with optimizing and scaling ad campaigns for a locksmith service provider. The goal was clear:
Increase high-quality leads
Reduce cost per lead
Maximize ROI while ensuring ad spend efficiency
This campaign ran across Search and Call Ads with a focus on emergency locksmith leads in competitive local markets.
Key Performance Metrics (August 2025 Campaign Results)
Metric August Result Change vs. Previous Period
Impressions 6,505 ⬆ 29.92%
Clicks 438 ⬆ 21.67%
CTR 6.73% ⬇ -6.36%
Cost $981.99 ⬆ 18.29%
Avg. CPC $2.24 ⬇ -2.77%
Top Impression % 62% ⬆ 2.63%
Google Ads Account Setup & Audit – Identified wasted ad spend and restructured campaigns for better targeting.
Keyword Optimization – Focused on high-intent keywords to drive emergency locksmith leads.
Ad Copy & Extensions – Created call-focused ad copies with call extensions for instant lead generation.
Bid Strategy Refinement – Shifted to maximize conversions while lowering CPC.
Performance Tracking – Used Google Analytics & Tag Manager for accurate conversion tracking.
Campaign Highlights
Lead Volume Growth: 21.67% increase in clicks with higher intent leads.
Cost Efficiency: Reduced average cost per click by 2.77% while improving impression share.
Improved Visibility: 62% top impression rate boosted brand presence in local markets.
Results Achieved
✅ Higher quality calls & leads
✅ Optimized ad spend for better ROI
✅ Data-driven campaign improvements for sustained growth
Services Embedded
Google Ads Management
Lead Generation Campaigns
Conversion Rate Optimization
Performance Reporting