I'm a Senior Creative/Art Director with over 15 years of experience working with international and local clients. I shape brands—the meaning, strategies, concepts, campaigns, and content. Through listening, dialogue, and clear communication, I help create brand cultures, beliefs, and behaviors that give a brand a solid, original narrative. I love being hands-on—attention to detail, crafting, illustrating, making, execution—from A to Z, with a sharp eye to assemble great execution teams (directors, editors, photographers, illustrators, and other makers). I take pride in achieving the best possible results for clients and in inspiring my team to create amazing work.

Gordana Lucic

I'm a Senior Creative/Art Director with over 15 years of experience working with international and local clients. I shape brands—the meaning, strategies, concepts, campaigns, and content. Through listening, dialogue, and clear communication, I help create brand cultures, beliefs, and behaviors that give a brand a solid, original narrative. I love being hands-on—attention to detail, crafting, illustrating, making, execution—from A to Z, with a sharp eye to assemble great execution teams (directors, editors, photographers, illustrators, and other makers). I take pride in achieving the best possible results for clients and in inspiring my team to create amazing work.

Available to hire

I’m a Senior Creative/Art Director with over 15 years of experience working with international and local clients. I shape brands—the meaning, strategies, concepts, campaigns, and content. Through listening, dialogue, and clear communication, I help create brand cultures, beliefs, and behaviors that give a brand a solid, original narrative.

I love being hands-on—attention to detail, crafting, illustrating, making, execution—from A to Z, with a sharp eye to assemble great execution teams (directors, editors, photographers, illustrators, and other makers). I take pride in achieving the best possible results for clients and in inspiring my team to create amazing work.

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Experience Level

Intermediate

Language

English
Advanced
Serbian
Advanced
Dutch
Intermediate

Work Experience

Independent Executive Senior Creative/Art Director at Independent (Freelance)
January 1, 2023 - Present
Independent Executive Senior Creative/Art Director for diverse clients; responsible for concept development, brand strategy, and end-to-end execution across campaigns and content.
Creative Director at The Merge Agency
January 1, 2022 - January 1, 2023
Led creative direction for multi-disciplinary campaigns, shaping brand narratives and overseeing concept development and production.
Independent Executive Senior Creative/Art Director at Independent / The Merge Agency, Circus Creative Studios, The Living Legends, Unlimited Productions, Popcorn Brain Agency and more
January 1, 2020 - Present
Freelance/executive creative director providing creative strategy, brand architecture, and cross-agency collaboration.
Senior Creative / Art Director / Founder and Partner at 210KG Agency
September 1, 2013 - December 1, 2019
Founder/Partner overseeing creative output, brand strategy, and multidisciplinary execution.
Senior Creative / Art Director at BSUR Agency
September 1, 2006 - January 1, 2013
Led international campaigns with a focus on concept, art direction, and multi-disciplinary execution.
Intern at KesselsKramer
January 1, 2006 - August 31, 2006
Internship with mentorship by Dave Bell.
Digital Art Director / Concept / Art / Illustration / Animation at BONE Digital Agency
January 1, 2003 - September 30, 2005
Digital art direction, concepting, illustration, and animation.
Creative / Digital Art Director / Concept / Art / Illustration / Animation at THE 1 THAT GOT AWAY
March 1, 2001 - October 31, 2001
Creative and digital art direction across multiple projects.
Freelance Digital Art Director at Various Agencies (180 Kingsday Amsterdam, Make Some Noise, Endemol, Medialand, Doornvogel, Bone, The 1 That Got Away, Oer, and more)
January 1, 1997 - December 31, 2003
Freelance digital art direction, concepting, design, and animation; direct work with clients including Vodafone.

Education

Art Academy program at Gerrit Rietveld Academie, Amsterdam
January 1, 1997 - February 18, 2026
Master degree in Creative Strategy, Concept Development and Applied Creativity at Hallo Academy, Amsterdam
January 11, 2030 - December 31, 2006

Qualifications

Master degree in Creative Strategy, Concept Development and Applied Creativity
January 11, 2030 - December 31, 2006

Industry Experience

Media & Entertainment, Professional Services, Other