Twine

Full van wrap · Fliteschool

Grecia Méndez
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Design, artwork preparation and full vehicle wrap for Fliteschool Mallorca, an eFoil rental and lessons school. The idea is simple and it works: a turquoise water photograph that wraps around the sides and the rear door, with the board flying over the sea. On top of it, «Rentals & Lessons» in white condensed type and the call to action in orange, the colour that contrasts most with the blue. The information is placed according to where the vehicle is seen from: the website high up on the side, which is what people read from a distance and while it is moving; phone, social media and QR code lower down and on the back, which is what people read when the van is parked or from the car behind. End-to-end job: design, adapting the artwork to the real shape of the bodywork, printing, cutting, weeding, mounting and application on panels and windows, working around trims, handles and lights.