Tortuga · Logo design and vector lettering

Logo and custom lettering for Tortuga, a registered trademark in the tarot and spiritual guidance field.

The wordmark is hand-drawn and traced curve by curve, not set in an off-the-shelf typeface: the initial «T» extends into a wide loop that wraps the whole word and gives it movement. Being fully custom is what makes the mark distinctive and registrable.

The turtle follows the same logic: spirals on the shell that echo the lettering strokes, and a speckled skin texture that repeats the pattern. A magenta-to-pink gradient keeps it warm without losing impact, and the soft shadow grounds the animal on the baseline of the text.

Delivered in full colour and as a single-stroke outline version for low-cost applications, engraving, stamps and textile printing. Scalable vector artwork, prepared for both print and digital use.

Skills:

Logo Design · Lettering · Brand Identity · Vector Illustration · Adobe Illustrator · Artwork Preparation