Camaleón Tropical · Logo and brand colour system

Logo and visual identity for Camaleón Tropical.

The symbol turns the chameleon’s curled tail into a spiral that doubles as the body of the animal, so the whole mark reads as one continuous gesture. It is built to work on its own as an icon, without the wordmark, which is what a brand needs for social avatars, labels and small applications.

The idea behind the identity is the chameleon itself: the mark changes colour but never changes shape. I built two palettes — a monochrome range in turquoise and a tropical range in yellow, magenta, burgundy and teal — so the brand can shift its mood by season, product line or campaign while staying instantly recognisable.

Delivered as a full lock-up set: stacked and horizontal versions, icon-only, and a tested scale range down to small sizes, with the colour swatches defined for each palette.

Vector artwork prepared for both print and digital use.

Skills / tags:

Logo Design · Brand Identity · Visual Identity · Colour Palette · Vector Illustration · Adobe Illustrator