Hi, I’m Greg, a growth-focused marketing leader with a track record building and scaling multi-channel growth programs across fintech, B2B, SaaS, and consumer brands. I design data-driven go-to-market motions, implement CRM-driven campaigns, and collaborate cross-functionally to align product, sales, and marketing objectives for sustainable growth. I’m passionate about experimentation, marketing ops, and turning insights into action that moves the business forward. I’m currently expanding my knowledge in web3 and embedded financial products, while actively shaping partnerships and growth strategies across both B2B and B2C contexts. I enjoy mentoring teams and creating go-to-market narratives that resonate with customers and stakeholders alike.

Greg Cooke

Hi, I’m Greg, a growth-focused marketing leader with a track record building and scaling multi-channel growth programs across fintech, B2B, SaaS, and consumer brands. I design data-driven go-to-market motions, implement CRM-driven campaigns, and collaborate cross-functionally to align product, sales, and marketing objectives for sustainable growth. I’m passionate about experimentation, marketing ops, and turning insights into action that moves the business forward. I’m currently expanding my knowledge in web3 and embedded financial products, while actively shaping partnerships and growth strategies across both B2B and B2C contexts. I enjoy mentoring teams and creating go-to-market narratives that resonate with customers and stakeholders alike.

Available to hire

Hi, I’m Greg, a growth-focused marketing leader with a track record building and scaling multi-channel growth programs across fintech, B2B, SaaS, and consumer brands. I design data-driven go-to-market motions, implement CRM-driven campaigns, and collaborate cross-functionally to align product, sales, and marketing objectives for sustainable growth. I’m passionate about experimentation, marketing ops, and turning insights into action that moves the business forward.

I’m currently expanding my knowledge in web3 and embedded financial products, while actively shaping partnerships and growth strategies across both B2B and B2C contexts. I enjoy mentoring teams and creating go-to-market narratives that resonate with customers and stakeholders alike.

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Language

English
Fluent

Work Experience

Director of Growth at Ra Experience
August 1, 2023 - Present
Led fractional growth for fintech, B2B, crypto, HR, payments, and SaaS; built growth experiments aligned with the company’s growth model; implemented CRM setups including email and push notifications; coordinated multi-channel campaigns; drove product roadmap alignment and partner collaborations; managed a small in-house/outsourced team and 15+ websites and digital marketing projects; secured funding and contributed to data-backed go-to-market strategies.
Senior Growth Manager at Beetl
October 1, 2023 - October 20, 2025
Led growth for an events-based social discovery app; built and executed multi-channel go-to-market campaigns; scaled freelance talent network; coordinated internal and external teams to deliver growth initiatives across paid, social, and organic channels; contributed to CRM and lifecycle optimization.
Growth Marketing Lead at Appear Here
May 31, 2023 - October 20, 2025
Developed and executed growth campaigns across CRM, paid social, organic, and content channels; led multi-platform marketing initiatives; optimized CAC and ROAS; integrated CRM-driven workflows and analytics to improve MQLs and pipeline.
Content Manager at The Royal Portfolio
December 31, 2019 - October 20, 2025
Managed social media, editorial content, CRM, PR, and journalist hosting; collaborated with developers to create a customized CRM; led end-to-end marketing campaigns including pre- and post-launch content and communications.
Marketing Manager at The Royal Portfolio
October 31, 2021 - October 20, 2025
Oversaw social media, content strategy, CRM management, PR, and stakeholder engagement; drove end-to-end marketing campaigns and hosted media trips; contributed to CRM customization and cross-functional marketing initiatives.

Education

Undergraduate Degree in Economic History at University of Cape Town
January 11, 2030 - October 20, 2025
Undergraduate Degree in Psychology at University of Cape Town
January 11, 2030 - October 20, 2025
Postgraduate Degree in Business Management, Entrepreneurship at University of Cape Town
January 11, 2030 - October 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Professional Services, Travel & Hospitality, Media & Entertainment