Available to hire
I’m a senior full-stack web developer specializing in WordPress and Shopify, with a decade of experience building high-performance, scalable ecommerce and business websites. I enjoy crafting clean architecture solutions—custom WordPress themes and Gutenberg blocks, custom plugins with PHP, and conversion-focused storefront work—while keeping SEO, accessibility (ADA/W3C), and performance optimization at the center of every release.
Across my career I’ve led development for public-facing organizations and client teams, partnering with designers, marketers, and stakeholders to streamline publishing workflows, improve site health and uptime, and strengthen lead generation. From integrating HubSpot CRM and building affiliate and email marketing workflows to modern React-based dashboards and cloud-backed services, I focus on delivering reliable, measurable outcomes that help businesses grow.
Skills
Language
Work Experience
WordPress Developer (Client) at UltraLife Peptides
June 1, 2026 - PresentBuilt and configured a WordPress affiliate marketing program by implementing and customizing affiliate plugins for referral tracking, commission structures, and partner payouts. Extended plugin behavior with PHP hooks/filters for tiered commissions, payout rules, and conditional referral logic. Developed affiliate registration flows, partner dashboards, and referral-link tracking to streamline onboarding. Integrated affiliate tracking with the storefront to attribute sales and automate commission calculations, and maintained site functionality with PHP, JavaScript, HTML, and CSS.
WordPress & SEO Developer (Client) at Epoch IT
June 1, 2025 - PresentIntegrated HubSpot CRM with WordPress to support lead capture and automated marketing workflows, improving conversion tracking by 30%. Executed on-page SEO (metadata, internal linking, schema markup) to improve organic visibility and keyword rankings. Conducted technical SEO audits with SEMrush and Wincher to resolve speed, indexing, and crawl issues, increasing site health scores by 25%. Implemented link-building strategies (press releases and authoritative backlinks) contributing to a 20% increase in domain authority. Designed and deployed blog/news structures optimized for SEO and engagement, and improved responsiveness and load times through HTML/CSS/PHP/SQL updates.
Remote Shopify Developer (Client) at Damage Control Mouthguards
September 1, 2024 - June 30, 2026Developed and customized Shopify themes to improve storefront functionality, responsiveness, and user experience. Built custom Shopify UI Extensions for enhanced storefront and checkout experiences. Supported Shopify POS setup and customization to streamline in-store operations. Developed and modified Liquid templates/sections/snippets for custom ecommerce features and page layouts. Integrated and optimized Klaviyo workflows and signup forms for automated engagement. Configured affiliate marketing integrations for influencer partnerships and referral tracking, and implemented advanced product customization with SC Product Options. Delivered conversion-focused UX and mobile enhancements.
Senior WordPress Developer at Los Angeles County Public Works
September 1, 2024 - PresentDevelop and maintain custom WordPress themes using modern architecture and best practices. Build and optimize front-end pipelines with Webpack, NPM, and Yarn for efficient asset compilation. Create custom Gutenberg blocks and dynamic templates to support flexible content management. Lead department website design, development, and maintenance with a focus on performance and full ADA compliance, including multilingual support. Implement performance improvements such as caching, code splitting, and asset optimization to reduce load times. Monitor site health, security, and uptime, resolving issues proactively, and support internal guidance for content publishing, SEO, and workflows.
Lead React Native Developer at Wick
January 1, 2024 - September 30, 2024Architected scalable global state management with Redux Toolkit for predictable sessions, preferences, and complex UI state. Optimized performance using memoized selectors with Reselect to reduce unnecessary re-renders by 20%. Led a team of three React Native developers, introducing code reviews and Agile workflows that reduced the bug rate by 35% and increased velocity by 25%. Mentored the team on AWS, GraphQL, and TypeScript best practices, improving code quality by 30% and reducing complexity by 25%. Built cross-platform mobile apps with React Native and Expo, achieving strong user satisfaction in testing. Implemented data visualization with a D3-based charting library in Next.js and built an Express/Node.js backend to improve data retrieval and server performance. Adopted React Query for server-state management, and built Azure infrastructure with CI/CD pipelines in Azure DevOps.
WordPress Developer at International Economic Justice League
October 1, 2023 - April 30, 2024Built WordPress solutions on the Sage starter theme alongside job listing and management systems to improve performance and user experience. Used Webpack, NPM, and Yarn to streamline workflows and standardize front-end architecture. Customized and extended themes/plugins to client specs with a reported 95% satisfaction rate. Developed a WordPress-powered Job Listing Management System to increase traffic and engagement. Engineered a W3C-compliant Learning Management System using JavaScript, PHP, HTML5, and CSS3, boosting engagement and improving learning outcomes. Integrated WordPress with ReactJS for scalable interfaces, improved conversion rates, and increased mobile traffic via responsive cross-browser front-end architecture. Maintained systems to achieve 99% uptime while reducing downtime and improved load times using caching, asset optimization, and code splitting.
Web & Mobile App Developer at Akerman Media
October 1, 2019 - October 1, 2023Built a comprehensive website for All Star Smog Repair using WordPress and modern front-end tooling, driving traffic and inquiry growth. Developed Shopify solutions including Liquid theme work, POS support, and UI extensions for a vitamins company. Built ReactJS dashboards with Next.js, TypeScript, and GraphQL for Nuvve Holding Corp to support electric-fleet charging outcomes, helping reduce operating costs and increase revenue. Migrated a monorepo into a scalable WordPress-based CMS, reducing page load times and increasing engagement. Built and maintained custom WordPress themes/plugins aligned with W3C accessibility and responsive design standards, achieving high uptime and reduced downtime. Conducted audits and implemented performance, SEO, and security improvements to lift rankings and reduce vulnerabilities, translating requirements into effective solutions with strong client satisfaction.
Web & Mobile App Developer at Phyn, LLC
October 1, 2016 - October 1, 2019Spearheaded development of Phyn.com, architecting a custom admin section with React, Next.js, and GraphQL for multilingual content creation and measurable traffic/engagement growth. Built the Shopify ecommerce portion of the site using Shopify API, Checkout, and Liquid, improving online sales. Contributed to a React Native commercial app by implementing Redux state containers for sessions, device data, and settings, supporting strong app ratings. Led email marketing campaigns with Mailchimp to improve open and click-through rates. Developed a Salesforce Service Cloud integration to reduce support response time and improve customer satisfaction. Helped launch a pilot ReactJS app for early product testing and supported company growth and team culture across multiple engineering initiatives.
WordPress Developer at Doner Media
May 1, 2016 - August 31, 2016Led development of a responsive Backbone.js web application with HTML/CSS/JavaScript/jQuery and NPM tooling, improving engagement and reducing load times. Identified and resolved a critical database query bottleneck to improve data retrieval speed by 30%. Implemented automated testing to reduce bug detection time and improve codebase stability. Mentored junior developers on front-end best practices to foster collaboration.
Web Developer at The Agency RE
April 1, 2016 - June 30, 2016Developed a custom CRM with React.js and Node.js to streamline lead management and increase agent productivity. Designed and launched a responsive website for a luxury property development, driving traffic growth and qualified lead improvements. Collaborated with marketing to create interactive virtual tours, contributing to property showing increases.
WordPress Engineer at NowCom Corporation
June 1, 2015 - January 31, 2016Collaborated with developers, designers, UX specialists, and SEO/SEM experts to build and maintain front-end corporate websites. Built responsive sites with HTML/CSS/JavaScript/jQuery using clean PHP and MySQL on an IIS server, improving traffic and engagement. Built sites from the ground up using HTML5/CSS3/JavaScript/jQuery/LESS/SASS/PHP/MySQL with clean, reusable, well-documented code. Used Azure Monitor and Application Insights for real-time diagnostics, reducing system downtime.
WordPress Developer, Designer & Web Marketing at Silver Discount Properties
January 1, 2008 - November 30, 2012Planned, built, launched, and managed company websites with a user-centered design approach and usability/human-factors testing emphasis. Marketed websites using SEO, pay-per-click advertising, and social media marketing. Used Google Analytics and Webmaster Tools to track search performance and guide new content creation.
Education
Certificate - Web Development Immersive Program at General Assembly
September 1, 2014 - December 31, 2014Associate of Arts - Political Science at Santa Monica Community College
September 1, 2006 - June 30, 2008Qualifications
Industry Experience
Software & Internet, Government, Retail, Financial Services, Healthcare, Media & Entertainment
Skills
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