Gregory Akerman

Built and configured a WordPress affiliate marketing program by implementing and customizing affiliate plugins for referral tracking, commission structures, and partner payouts. Extended plugin behavior with PHP hooks/filters for tiered commissions, payout rules, and conditional referral logic. Developed affiliate registration flows, partner dashboards, and referral-link tracking to streamline onboarding. Integrated affiliate tracking with the storefront to attribute sales and automate commission calculations, and maintained site functionality with PHP, JavaScript, HTML, and CSS.

Integrated HubSpot CRM with WordPress to support lead capture and automated marketing workflows, improving conversion tracking by 30%. Executed on-page SEO (metadata, internal linking, schema markup) to improve organic visibility and keyword rankings. Conducted technical SEO audits with SEMrush and Wincher to resolve speed, indexing, and crawl issues, increasing site health scores by 25%. Implemented link-building strategies (press releases and authoritative backlinks) contributing to a 20% increase in domain authority. Designed and deployed blog/news structures optimized for SEO and engagement, and improved responsiveness and load times through HTML/CSS/PHP/SQL updates.

Developed and customized Shopify themes to improve storefront functionality, responsiveness, and user experience. Built custom Shopify UI Extensions for enhanced storefront and checkout experiences. Supported Shopify POS setup and customization to streamline in-store operations. Developed and modified Liquid templates/sections/snippets for custom ecommerce features and page layouts. Integrated and optimized Klaviyo workflows and signup forms for automated engagement. Configured affiliate marketing integrations for influencer partnerships and referral tracking, and implemented advanced product customization with SC Product Options. Delivered conversion-focused UX and mobile enhancements.