I'm Gretchen Cobaugh, a graphic designer and art director with over a decade of experience building brand identities, campaigns, packaging, and visual language for creative small businesses, restaurants, and organizations. I also specialize in book cover design, book cover illustration, book formatting, and special edition formatting. I love collaborating with clients to turn ideas into cohesive, impactful visuals and brand systems. Currently, I run Gretchen Cobaugh Designs remotely, lead client relationships, mentor junior designers, and develop visual language toolkits to guide brand strategy and creative work.

Gretchen Cobaugh

I'm Gretchen Cobaugh, a graphic designer and art director with over a decade of experience building brand identities, campaigns, packaging, and visual language for creative small businesses, restaurants, and organizations. I also specialize in book cover design, book cover illustration, book formatting, and special edition formatting. I love collaborating with clients to turn ideas into cohesive, impactful visuals and brand systems. Currently, I run Gretchen Cobaugh Designs remotely, lead client relationships, mentor junior designers, and develop visual language toolkits to guide brand strategy and creative work.

Available to hire

I’m Gretchen Cobaugh, a graphic designer and art director with over a decade of experience building brand identities, campaigns, packaging, and visual language for creative small businesses, restaurants, and organizations. I also specialize in book cover design, book cover illustration, book formatting, and special edition formatting. I love collaborating with clients to turn ideas into cohesive, impactful visuals and brand systems.

Currently, I run Gretchen Cobaugh Designs remotely, lead client relationships, mentor junior designers, and develop visual language toolkits to guide brand strategy and creative work.

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Language

English
Fluent

Work Experience

Graphic Designer & Owner at Gretchen Cobaugh Designs
April 1, 2022 - Present
Remote graphic design practice focusing on conceptualizing and executing brand identities, brand style guides, campaigns, product packaging, and building client relationships for creative small businesses, restaurants, and organizations.
Art Director at Beyond Definition (YES& Agency)
April 1, 2018 - April 1, 2022
Lead and supervise creative work across projects, develop branding solutions, present to clients, and mentor junior designers. Created a branding visual workshop to establish a visual language toolkit and strengthen brand identity and strategy.
Art Director at Infantree
September 1, 2015 - April 1, 2018
Lead design and branding projects from conception to completion. Develop creative briefs, proposals, client brand resources, and brand strategy guides. Supervise client visual workshops to strengthen relationships and collaboration. Promoted from Senior Designer to Art Director.
Designer at Bates Creative
August 1, 2011 - September 1, 2015
Conceptualize, design, and execute print and digital publications, web designs, brand identity, and packaging. Responsible for client communications, kickoff meetings, internal critiques, and mentoring new designers.
Design Intern at Red Tettemer and Partners
May 1, 2010 - August 1, 2010
Conceptualize, develop, and design assets for clients across print and digital platforms, including branding identity for a Philadelphia bar/lounge, event invitations for PA Tourism, web banners, layouts, and print assets for Sprout TV.

Education

Bachelor of Design at Pennsylvania State University
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality