Tailwind Web App | AI-enabled Digital Marketing

BRIEF:
This project aimed to enhance the user experience of GhostWriter, an AI tool for content and email creation, by improving its functionality and user interface design.

DELIVERABLES:
The project focused on four deliverables: the development of GhostWriter, the implementation of the Labs structure and Lab Cards, email automation, and the redesign of UI elements.

RESULTS:
The finished tool provided users with a more efficient and effective way of creating high-quality content and emails that are engaging, relevant, and personalized.

ROLE:
Senior product designer

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