Pelican Women's Championship eCommerce Website

The Pelican Women’s Championship brings the most outstanding female professional golfers in the world to the Tampa-Clearwater area during the LPGA Tour.

I have completely redesigned the website for the upcoming Pelican Women’s Championship.

The golf course had amazing views and top-of-the-line facilities. We wanted to reflect that in the new website.

I analyzed the market and leading competitors to understand the landscape of professional golf and derived new ideas for how to stand out.

The redesign included auditing and improving the website’s structure and content and selecting the most engaging images.

After much discussion, we understood clients’ needs and ensured their business goals were considered without undermining the purposes of the people buying the tickets.

#event #website #landingpage #CMS #webflow #golf #sports #design #uxdesign #productdesign #LPGA